ABCs of Working a Direct Sales Home Business

Are you looking into joining a Direct Sales Company? Are you already involved in a Direct Sales business? If so, it is important to know exactly what it takes to run a successful business from home.

I would like to tell you up front that it’s not easy. You will need to get organized and prioritize your home and business tasks. You will need to attend company trainings and consistently work on your business so that it will succeed.

This ABC Checklist will be a great reminder of what it takes to run a successful business from home.

Advertising – You need to advertise your home business to make it grow. Advertising can be done online or offline, but your advertising efforts will need to be consistent. Keep track of which ads bring you the results you seek and toss the ones that don’t work.

Bookkeeping – You need to keep records of all your expenses and income. If you are not great at bookkeeping, consider hiring a virtual assistant or bookkeeper for your home office.

Customer Service – Give your customers great service to keep them coming back for more and to generate word of mouth referrals.

Dedication – It takes a lot of hard work and patience to grow a successful home business. You will need to dedicate time every week to work your business.

Education – Take time to educate yourself about having a home based business. Purchase books or get on the web and read up on topics related to Direct Sales and Network Marketing.

Fundraising – If your company offers a fundraising program, make sure you advertise and promote it. Sales that you pull in from fundraising programs can really boost your income.

Goal Setting – I find that when I make a list of my weekly, monthly and quarterly business goals and break those goals down into manageable chunks, that it keeps me focused and driven to accomplish the things that need to be done.

Hostess Coaching – It’s your job to coach your party host so that he/she will succeed in earning all of the free products and half-price specials. A party host who is completely satisfied with their home party experience are more likely to rebook additional parties from you.

Inventory – You need to keep products on hand to show at your home parties and to your customers. Update your inventory every few weeks or months with new offerings.

Juggling Act – When you work from home, life can be a juggling act. You will need to set up a schedule for family time, household chores, errands and of course, work time.

Keep Working It – You will find that you will not get rich overnight, matter of fact, you most likely won’t get rich at all. However, you need to keep working your business to get it to grow and prosper.

Leadership – Look to your sponsors and managers for leadership in training and business knowledge. As you grow your own team, you will become a leader and will need to set a good example for your own team.

Marketing – Sit down and draft up a business marketing plan. It’s your responsibility to market your business and the product that you represent. Set your marketing plan into action immediately and revise it as you go along.

Networking – Set aside a few hours every week to network with other like-minded Direct Sales home business people. You can find online and offline networking groups that you can join.

Organization – Keep your business training materials, paperwork and record keeping organized. You want to be able to find things in a timely manner.

Party Bookings and Party Hosts – Home parties are the heart of every Direct Sales business. It is your job to promote the home party opportunity by encouraging customers to book parties.

Quality Products – When it comes to representing and promoting a company, you need to choose one that has high quality products. These days, customers want quality and unique products that are often times not found in a retail store setting.

Recruiting – It is important to grow your Direct Sales team by recruiting/sponsoring new team members into the company you represent. Spend time every week promoting the home business opportunity to everyone you meet.

Sales – The main focus of your business is on product sales. You will need to work hard and consistently promoting your business to new and established customers.

Team Management – You will need to spend a few hours every week managing and training your team. You can set up weekly or monthly team meetings to offer support, training, motivation and recognition.

Up-selling – When customers place an order with you, try to up-sell an additional product to them. This product should be less than $12.00 in cost and coincide or relate to the products that they are purchasing from you.

Visualization – Sit down and visualize where you want your business to be in 1 year, 2 years and 3 years from now. Once you do that, draft up an advertising and marketing business plan. Set that plan into motion immediately and start seeing the results.

Working Business Schedule – You will get more tasks accomplished if you sit down and come up with a business schedule of when you will be working on your business. Let family and friends know you will be unavailable during your working hours for personal things.

X Out – You need to go over your daily agenda and tasks list. X out every thing that you got accomplished. Keeping a daily to-do list will keep you on track and focused.

Your Success – What does success mean to you? Do you have the dedication and drive to overcome any obstacles that may come your way? Your success depends on your determination to make your business succeed.

Zest – You need to have a passion for what you are doing and enjoy doing it. Your attitude will affect whether or not you obtain your goals and objectives.

How to Integrate Mobile Marketing and Email

More than half of the world’s population has a mobile device, and guess what they use it most for? To read their emails! To check their text messages! (Well, straight after playing Angry Bird and other games for hours). So, it’s time for you to enter into this escalating market and take into consideration mobile email marketing!

If the worldwide number of sales of smartphones, all the free apps and utilities are not enough to convince you of the explosive new growth in the mobile market and the business opportunities they open up to you, then I’m sure these text-messaging facts will:

• Globally, there are more mobile phones than computers. In fact, there are more mobile phones than televisions and computers combined!
• Over 2.5 billion text messages are sent each day in America alone.
• 94% of text messages are read within 4 minutes of receipt.

Making use of bulk SMS marketing and email simultaneously has many combined benefits:

-Mobile devices are pretty much always switched on; they enable us to be constantly connected and to get info on the go, in real time. So targeting your buyers and subscribers via mobile devices are the way to go if you want to deliver permission-based, targeted and branded communication to your (potential) clients.

-Bulk SMS marketing is a powerful direct marketing tool, mainly because of its high response rate and because it is easy to set up. Combine bulk SMS marketing with your email marketing strategy, and see your direct marketing campaigns extend to new heights.

-You can effortlessly combine your direct marketing strategy with your SMS sweeps, by sending out quick updates via SMS, and saving your newsletters for more lengthy information.

-It’s quick and easy to send and manage bulk SMS messages from the internet to mobile phones. Use an email marketing company to upload your list of mobile numbers (from Excel or a text file), type your message, and blast it off.

-Use the API provided by your email marketing solution which gives you easy-to-use API calls, and lets you build your own texting services on top of your messaging gateway.

Now that you’re convinced about the powerful platform that can be created by integrating mobile marketing and email, I will let you in on what to do with this knowledge:

• As with email marketing newsletters, only send text messages to people who have actually opted in (permission based).

• Make it quick and easy for subscribers to opt-out from receiving SMS’s.

• Increase brand awareness via text messages.

• Encourage an interactive response via text messaging.

• Save SMS messages for important updates and events. The key to success is to know what to send via SMS, and what to send via email.

• Competitions, coupons, giveaways, and once-off offers are best sent via SMS. Then, further details and prompts can be sent via email. Save money by combining both methods! Send the message once by choosing the appropriate medium.

Therefore, when sending SMS’s, you can exclude the recipients you’ve already emailed; thus saving you money by using the more cost-effective email route for sends.

• Send SMS campaigns from the mobile number of your choice, thus allowing recipients to send feedback directly to you.

• Sign up with an email marketing solution to receive statistics for your bulk SMS sends; this way, you can see who received your message and at what time.

In an increasingly digital world, you need to consider the best option for reaching consumers anytime and anywhere. Consider what they have on them all the time: car keys, a wallet, and a mobile phone!

All your customers have gone mobile, so why haven’t you? Shape your brand image with a mobile-friendly experience. The potential for success with using mobile marketing platforms and email is incredible!

Quick Guide to Accounting Training

Are you considering an accounting education but confused by all the jargon? This is a quick guide to understanding the different specialties associated with accounting careers and the training you will need to be successful.

Business cannot function without people who monitor, evaluate, and synthesize productivity, financial, and resource data. Accounting, or accountancy, is the practice of collecting and measuring data in order to allocate resources. Most often accounting is specific to a business’s finances. Auditing is a related field whereby records are reviewed and a conclusion reached; resulting in a recommendation for action; geared to ensure efficiency and to improve performance and ensure adherence to standards and principles. A simple example of the workplace relationship follows: An accountant would enter and keep track of payroll and company expenses. An auditor would review the records kept by the accountant to determine if money and time are being well spent.

When people think of auditors, the first thought is probably one of an IRS man in a suit with a stern expression coming to make sure you paid your taxes. While this type of auditor exists (not to be feared if you have been a good record keeper) auditors are usually individuals who are hired to evaluate the accuracy of accounts kept by a company. Their analyses help management determine effectiveness and efficiency.

Accounting professionals often deal with time to money ratios. In order to keep track of all these numbers, professionals must be well able to use computers; specifically spreadsheet applications (such as Microsoft Excel).

Accountants often specialize in one field. Jobs include bookkeeping, tax accounting, cost accounting, accounts payable, accounts receivable, time keeping and payroll.

o Accounts receivable refers to incoming payments.

o Accounts payable refers to debits and outgoing payments.

o Bookkeeping refers to recording transactions and calculations.

o Tax accounting in its simplest form refers to the specialty of preparing tax returns.

o Cost accounting refers to the specialty of accounting that deals with analyzing, tracking, and recording business costs. Cost may be measured not only in money, but in time.

o Time keeping and payroll clerks do just what it sounds like; they keep track of workers’ time sheets and payroll.

Training for accounting careers varies. For many jobs a bachelor’s degree in accounting is not necessary, though some education or experience is generally required. Accounting training programs often involve computer classes to familiarize students with the applications used in the workplace. Those in the accounting field must be comfortable using spreadsheets and other financial and accounting software (QuickBooks, Microsoft Excel) as well as word processing software such as Microsoft Word. Close attention to detail is essential, as is an aptitude for numbers and order. A high level of trustworthiness and discretion is also essential as much of the information processed is confidential. Office experience and communication skills are also essential in the workplace. Certified Public Accountants (CPAs) must undergo a four-part, two-day exam administered by the American Institute of Certified Public Accountants (AICPA) and are required to complete a minimum of 150 college credit hours (this is 30 hours more than the usual needed to graduate with a bachelor’s degree.) The exam is considered to be quite difficult, and many do not pass all four sections at one time. Partial credit is usually awarded as long as the candidate passes at least two sections.

As with any career, an interest in the subject matter is helpful. Someone who hates math should probably not consider an accounting career just as someone who hates English should steer clear of copywriting.

Remember, it never hurts to do a little research and ask questions about programs. School representatives are always happy to help prospective students find out more about their offerings. Accounting careers are diverse and abundant; why not change your future with an accounting education?