How to Integrate Mobile Marketing and Email

More than half of the world’s population has a mobile device, and guess what they use it most for? To read their emails! To check their text messages! (Well, straight after playing Angry Bird and other games for hours). So, it’s time for you to enter into this escalating market and take into consideration mobile email marketing!

If the worldwide number of sales of smartphones, all the free apps and utilities are not enough to convince you of the explosive new growth in the mobile market and the business opportunities they open up to you, then I’m sure these text-messaging facts will:

• Globally, there are more mobile phones than computers. In fact, there are more mobile phones than televisions and computers combined!
• Over 2.5 billion text messages are sent each day in America alone.
• 94% of text messages are read within 4 minutes of receipt.

Making use of bulk SMS marketing and email simultaneously has many combined benefits:

-Mobile devices are pretty much always switched on; they enable us to be constantly connected and to get info on the go, in real time. So targeting your buyers and subscribers via mobile devices are the way to go if you want to deliver permission-based, targeted and branded communication to your (potential) clients.

-Bulk SMS marketing is a powerful direct marketing tool, mainly because of its high response rate and because it is easy to set up. Combine bulk SMS marketing with your email marketing strategy, and see your direct marketing campaigns extend to new heights.

-You can effortlessly combine your direct marketing strategy with your SMS sweeps, by sending out quick updates via SMS, and saving your newsletters for more lengthy information.

-It’s quick and easy to send and manage bulk SMS messages from the internet to mobile phones. Use an email marketing company to upload your list of mobile numbers (from Excel or a text file), type your message, and blast it off.

-Use the API provided by your email marketing solution which gives you easy-to-use API calls, and lets you build your own texting services on top of your messaging gateway.

Now that you’re convinced about the powerful platform that can be created by integrating mobile marketing and email, I will let you in on what to do with this knowledge:

• As with email marketing newsletters, only send text messages to people who have actually opted in (permission based).

• Make it quick and easy for subscribers to opt-out from receiving SMS’s.

• Increase brand awareness via text messages.

• Encourage an interactive response via text messaging.

• Save SMS messages for important updates and events. The key to success is to know what to send via SMS, and what to send via email.

• Competitions, coupons, giveaways, and once-off offers are best sent via SMS. Then, further details and prompts can be sent via email. Save money by combining both methods! Send the message once by choosing the appropriate medium.

Therefore, when sending SMS’s, you can exclude the recipients you’ve already emailed; thus saving you money by using the more cost-effective email route for sends.

• Send SMS campaigns from the mobile number of your choice, thus allowing recipients to send feedback directly to you.

• Sign up with an email marketing solution to receive statistics for your bulk SMS sends; this way, you can see who received your message and at what time.

In an increasingly digital world, you need to consider the best option for reaching consumers anytime and anywhere. Consider what they have on them all the time: car keys, a wallet, and a mobile phone!

All your customers have gone mobile, so why haven’t you? Shape your brand image with a mobile-friendly experience. The potential for success with using mobile marketing platforms and email is incredible!

Internet Vs Offline Marketing – Does Your Business Need Both?

Would you like to make sure that your marketing efforts are more concentrated? Do you find yourself trying to find a delicate balance between offline and online marketing techniques and methods? We will state for the record that you should probably be doing both. There is no one size fits all answer here and a lot depends on your business and the goals you are trying to accomplish with your marketing. Answering this question will allow you to focus your advertising spend on the efforts that get the best return on investment (ROI).

Adding The Internet To Your Strategy
One of the best things you can find out and be conscious of is how does your business measure up to the competition? Knowing this answer means you can start to formulate a comprehensive plan of action. This will also depend largely on your specific niche market and geographical location. For example, if you are a relatively small business concern and located in a predominantly rural area then you may want to focus on direct mail,television, radio and print advertising. However, keep in mind that the Internet can be very advantageous as well. This is because most people will look online first to help them decide what they need, who to call and where to go. If they find your presence there you may have just effortlessly created another customer.

Online Advantages
If you are a business owner who has been using traditional marketing methods outside of direct response then you already know the difficulty of measuring the effectiveness of your marketing dollars. The Internet allows you to very easily measure your marketing spend (ROI) and total cost of ownership. You will also find in most cases that the results tend to have a greater sticking ability. This is usually a direct opposite to what happens in print marketing which can usually have a short shelf life.

Use A Comprehensive Approach
We are not for a moment suggesting you get rid of offline marketing methods that have worked for you in the past. We are suggesting that you embrace some of the newer online technologies so that you can take advantage of multiple mediums of information delivery. Everyone is not reading magazines, or listening to the radio or watching TV at the same time. This is why it’s important to take advantage of having a presence where people are already getting information. This can mean using social marketing, blogging, press releases, article marketing, search engine optimization (SEO), direct mail, print advertising and even email marketing to name just a few. By using this group of online and offline methods you can increase the ROI of your marketing dollars in an efficient and very measurable manner.

Of course if you are not sure where to get started with this or don’t have the time to learn it or implement the named strategies then you should think about using a consultant. In most cases they will be able to assist you with both of these methods or maybe just with the newer online strategies where you may not have that much experience.

Network Marketing – Direct Sales Recruiting

MLM-Network Marketing-Direct Sales RecruitingRecently I have noticed that many in the MLM-network marketing industry are having some real struggles with their recruiting efforts.Many say it is the times, the economy, it stems from 9-11, it is hard than it used to be, and people have changed. These reasons are resonated over and over again. It does not seem to make a difference whether you are experienced and proven, or are new and just starting out, or you are a man or a woman.Fact is people are still people as they have always been, few things have changed. Fact is this poisonous lack of belief is what is killing your recruiting effort and every ones paycheck. So because of this lack in belief, I feel compelled to express my opinion why I believe this is happening.The path of easiest belief – the path that most people in this industry will take. It is easier to believe it will not happen than it will happen. This is also the path many will take through life. It is easier to make excuses than to take the time to grow new beliefs that will attract success vs. repel it. When you have this new belief your prospects will feel it radiate from you and from your voice.1) Do you believe in normal or abnormal? Success is the abnormal. Normal is succumbing to the beliefs of others; you can succeed in building a business, only a few make it to the top, and if you succeed it will be short lived because it is against the grain. Recruiting is the process of building relationships, positive beliefs and convictions creating the abnormal…success.2) When times get tough in the MLM industry you begin to believe the things you are told a lot rather that that told only a little. Things such as you will never do it, it is too hard, and it is not a real job. This is what everyone hears. What we really need to hear is you can do it; you have what it takes, listen to the ones that have succeeded, not given up and just do it.3) Believe in you-not others when times are tough, when recruiting we begin to believe that others are smarter, know more, are more educated, and so on. This will impact your recruiting efforts in a bad way. We have much family, friends, people who will and can influence us. The big question is can they take you where you want to go or can they stop you from getting to your goal. The answer to your question is the clue.4) Do you believe or leave? Most people do not stay in network marketing or in life positive path. The reason is because all through life we have been taught it is easier to leave than believe. It is so much easier to find and excuse to be normal than a new belief to be abnormal. We all fall prey to this in our life and in our network marketing (MLM) business. With today’s technology building your MLM business is easier than ever before.When recruiting you cannot enter it with exit signs in your eyes or approach. People feel your beliefs first, then see and hear you. So you must enter the recruiting process in a positive belief mode.You do this by embracing the technology made available via the computer/internet age. You cannot fear recruiting, that is what you are there to do. Remember this is a new age, no more warm markets, no more cold calls or rejection from poor purchased leads. The technology will not recognize failure. So let it work for you.One technology that will create a positive belief with you and in your contacts would be a method that uses the newest technology to your advantage. It will automatically generate quality leads daily from a truly interested target market and pay you in the process, now what is easier or more positive than that. This program will not only build a strong relationship business, but will build in your contacts a strong belief in you. It will allow you more time for Income Generating Activities (IGA’s).A technology like MLM Formula will not allow you to fail. It will boost your confidence. This program will build for you with minimal effort, a strong relationship business for now and well into the future. This technology will eliminate the exit belief and replace it with a new path to success.You can do it and it is easier than you think because I will show you everything you need to do to make it happen step by step. All you do is just follow the video at: http://mykaleco.com/mlmleads.php and you can achieve whatever level of freedom and lifestyle you desire.