Is a Direct Marketing Opportunity For You?

What Does It Look LikeMore than ever before the direct marketing opportunity looks like one of the best choices for aspiring or seasoned entrepreneurs. New products and services keep popping up all over the world. The international market is available to buyers and sellers. Marketers are in demand and direct marketers are leading the charge.The companies that are doing the best are taking care of the self employed business owners who are moving their goods. Marketing and advertising has always been a necessary business expense. By using the direct marketing method more of that expense is landing in the hands of entrepreneurs.When direct marketing or network marketing is used, companies that produce or warehouse goods are done. They have no need for developing expensive advertising campaigns or building stores. Independent home business owners directly market and sell to the consumer.Trekking Through CyberspaceMy many mentors, friends, colleagues and business associates utilize the internet to run very successful businesses. They teach and train online, hold meetings online, buy, sell, track and communicate from desktops, laptops or cell phones while making money online.The world-wide-web not only opened international markets, but put the international market into the back pocket of any entrepreneur with a desire to generate true wealth. Day by day the tools keep getting better and the marketers more clever.An aspiring entrepreneur can have a new online business up and running in a matter of hours depending upon the company or product. Part time home business enthusiasts can build web sites or web stores to sell almost anything. Creative individuals with their own intellectual products can do the entire business from start to finish with nothing more than a computer and an internet connection.And They’ll Just Keep ComingNeighbors and friends will surely notice significant lifestyle changes taking place around them. The direct marketing opportunity isn’t going to be overlooked because whenever people see others getting something they’d like, they ask questions.’How did you do that?”Was it hard?”Where do I sign up?’And of course the obvious question, ‘Is that your new car?’The truth is that new cars aren’t even on the radar for direct marketers who seek financial freedom. They desire more than a lifestyle for themselves; they want this for their children. Financial independence is more accessible to the entrepreneur than any other class of people.As we prosper in life, family and friends notice. We become more self confident, more assured. We have more to offer and more often.Discovering The PotentialLearning about the direct marketing opportunity expands the capabilities of home business owners. The techniques and skills acquired have practical applications in many other endeavors including non-profit interests. The potential to make large sums of money teaches us how to raise funds for charities.When everyone benefits from a transaction, the direct approach seems natural. Societies thrive when everyone gets what they’ve worked for. Having a satisfactory outcome in personal and professional engagements is a rewarding experience; an outstanding outcome is awesome.

ABCs of Working a Direct Sales Home Business

Are you looking into joining a Direct Sales Company? Are you already involved in a Direct Sales business? If so, it is important to know exactly what it takes to run a successful business from home.

I would like to tell you up front that it’s not easy. You will need to get organized and prioritize your home and business tasks. You will need to attend company trainings and consistently work on your business so that it will succeed.

This ABC Checklist will be a great reminder of what it takes to run a successful business from home.

Advertising – You need to advertise your home business to make it grow. Advertising can be done online or offline, but your advertising efforts will need to be consistent. Keep track of which ads bring you the results you seek and toss the ones that don’t work.

Bookkeeping – You need to keep records of all your expenses and income. If you are not great at bookkeeping, consider hiring a virtual assistant or bookkeeper for your home office.

Customer Service – Give your customers great service to keep them coming back for more and to generate word of mouth referrals.

Dedication – It takes a lot of hard work and patience to grow a successful home business. You will need to dedicate time every week to work your business.

Education – Take time to educate yourself about having a home based business. Purchase books or get on the web and read up on topics related to Direct Sales and Network Marketing.

Fundraising – If your company offers a fundraising program, make sure you advertise and promote it. Sales that you pull in from fundraising programs can really boost your income.

Goal Setting – I find that when I make a list of my weekly, monthly and quarterly business goals and break those goals down into manageable chunks, that it keeps me focused and driven to accomplish the things that need to be done.

Hostess Coaching – It’s your job to coach your party host so that he/she will succeed in earning all of the free products and half-price specials. A party host who is completely satisfied with their home party experience are more likely to rebook additional parties from you.

Inventory – You need to keep products on hand to show at your home parties and to your customers. Update your inventory every few weeks or months with new offerings.

Juggling Act – When you work from home, life can be a juggling act. You will need to set up a schedule for family time, household chores, errands and of course, work time.

Keep Working It – You will find that you will not get rich overnight, matter of fact, you most likely won’t get rich at all. However, you need to keep working your business to get it to grow and prosper.

Leadership – Look to your sponsors and managers for leadership in training and business knowledge. As you grow your own team, you will become a leader and will need to set a good example for your own team.

Marketing – Sit down and draft up a business marketing plan. It’s your responsibility to market your business and the product that you represent. Set your marketing plan into action immediately and revise it as you go along.

Networking – Set aside a few hours every week to network with other like-minded Direct Sales home business people. You can find online and offline networking groups that you can join.

Organization – Keep your business training materials, paperwork and record keeping organized. You want to be able to find things in a timely manner.

Party Bookings and Party Hosts – Home parties are the heart of every Direct Sales business. It is your job to promote the home party opportunity by encouraging customers to book parties.

Quality Products – When it comes to representing and promoting a company, you need to choose one that has high quality products. These days, customers want quality and unique products that are often times not found in a retail store setting.

Recruiting – It is important to grow your Direct Sales team by recruiting/sponsoring new team members into the company you represent. Spend time every week promoting the home business opportunity to everyone you meet.

Sales – The main focus of your business is on product sales. You will need to work hard and consistently promoting your business to new and established customers.

Team Management – You will need to spend a few hours every week managing and training your team. You can set up weekly or monthly team meetings to offer support, training, motivation and recognition.

Up-selling – When customers place an order with you, try to up-sell an additional product to them. This product should be less than $12.00 in cost and coincide or relate to the products that they are purchasing from you.

Visualization – Sit down and visualize where you want your business to be in 1 year, 2 years and 3 years from now. Once you do that, draft up an advertising and marketing business plan. Set that plan into motion immediately and start seeing the results.

Working Business Schedule – You will get more tasks accomplished if you sit down and come up with a business schedule of when you will be working on your business. Let family and friends know you will be unavailable during your working hours for personal things.

X Out – You need to go over your daily agenda and tasks list. X out every thing that you got accomplished. Keeping a daily to-do list will keep you on track and focused.

Your Success – What does success mean to you? Do you have the dedication and drive to overcome any obstacles that may come your way? Your success depends on your determination to make your business succeed.

Zest – You need to have a passion for what you are doing and enjoy doing it. Your attitude will affect whether or not you obtain your goals and objectives.

Top 10 Reasons Why People Fail in MLM Or Direct Sale Businesses

You have seen the TV clips or online ads where people proclaim “I made $37,000 last month alone and you can too”, “I followed this easy 3 step process and now I am retired”, or the multitude of other “catchy phrases” to grab your attention.  And while what these individuals say is true, why do 97% of the people who start a home based business fail?  Why do only a very small percentage of people succeed in network marketing and generate the residual income that all network marketers dream of?  There are many reasons for failure, but some are more common than others.  Here are the Top 10 reasons why people fail in their MLM or Direct Sale Business:

#10 – Promise things they cannot deliver

The lack of integrity will kill any business. You might get away for it for a while, but your lies and deceit will eventually catch up to you – look at Enron and Bernie Madoff. 

#9 – Looking and waiting for the magic bullet

People always look for the easy way out. They want to find the magic bullet that will solve all their problems. They fail to realize that network marketing is the gun and YOU are the magic bullet. YOU are the key to your success in network marketing and the sooner you realize that, the sooner you will be successful. 

#8 – Not setting goals or setting unrealistic goals

Every successful entrepreneur sets goals. It is a must and gives you a target to shoot for, something to aim towards. BUT make sure you are not setting unrealistic goals. Your goals should be challenging, but attainable. The sky is the limit but make sure you are not aiming for the sky on your very first shot.

#7 – Lack of proper training and mentoring

While everyone can join a network marketing opportunity, very few people have the skills right off the bat to succeed.  This is especially true when we start discussing how to use Web 2.0 techniques to market you and your opportunity. Additionally, you need several people you can talk to (mentors) who can guide you in the right direction and provide valuable feedback. Too many people join an opportunity and use their marketing system improperly and do not even realize it. Make sure you join a successful team with people who are willing to help you.  

#6 – Looking for instant money

A lot of people join a MLM or direct sales business looking for easy, instant money. It’s not going to happen and anything that promises you otherwise is either a scam or not being truthful to you (see #10). True residual income comes from YOUR effort.   Any successful venture you undertake will require YOU to put in some work. 

#5 – Try to convince/beg people to join their team..Not taking NO for an answer

I was guilty of this for a long time and believe me, it wasn’t pretty. People need to join your team because THEY want to, not because they felt sorry for you or felt pressured. If so, they will quit. So don’t pressure people. You give them the facts straight up, answer their questions, address their objections, and let them decide. Not everyone is going to say yes, so you might as well get used to it now.

#4 – Don’t further their education

Education is extremely important. The system you work with will provide you some education, and most of the time, it is very valuable. But you need educate yourself outside of the training system you are using. Ask your upline or mentors for suggestions.  You need to be known as an expert if you really want people to follow you. 

#3 – Not willing to go outside their comfort zone

There are many things you need to do to be successful in your network marketing business. Some will lie outside your comfort zone – example: calling leads. By performing tasks outside of your comfort zone, you actually get closer to putting those tasks inside your comfort zone. The more you put in your comfort zone, the more successful you will be.  

#2 – Not accepting of new technology

This goes with #3. Too many people are afraid of technology. I knew nothing of SEO, Google AdWords, Lenses, Hubpages, or any of the other Web 2.0 technology. It is here, and it will stay, but do you decide to take advantage of it or will you continue showing your business overview on a white board in someone’s home?

And the number one reason is:

#1 – Treat it like a hobby

People need to be consistent and persistent in their actions. Create a weekly to-do list, create a weekly schedule around that and stick to it. You go to your employer 40 hours every week with no excuses, so you NEED to take the same attitude with your OWN business. Too many people treat their MLM or Direct Sale business like a hobby yet don’t understand why they are not seeing any progress. 

There you have it – the top 10 reasons why people fail in their MLM or Direct Sale business. Be honest, how many of these reasons are causing your failure? And what will you do now to change that and become successful?