How Ideals Block Your Effectiveness in Direct Sales and Network Marketing

Have you ever pictured your ideal vacation? Perhaps at one time you have pictured the ideal holiday celebration or the ideal vacation. Surely you have a concept of the ideal direct sales or network marketing business. However, while you might have thought of the ideal sales presentation, the ideal recruit, or the ideal customer, you probably never considered how ideals might be getting in the way of you experiencing what you desire in your business.

Here is a definition to use as a reference point.

Ideal: Thought of as perfect or as a perfect model, exactly as one would wish.

Most likely that definition did not jump out and grab you because it is what you expected. But what I want you to notice is that from the standpoint of “IDEAL,” anything less than ideal is not only seen as something less than perfect, but also as something that is not good enough or not right!

This is where ideals get rather tricky because once you attempt to run your business from your ideals it is nearly impossible to experience your customers, your sales team, and even your company as ideal. In other words, your business will have a difficult time living up to your idea of “the perfect business.” There will always be something or someone in it to keep you upset and/or dissatisfied.

You are never going to be able to control every situation or person. You can do a brilliantly persuasive demonstration, and the person who ordered $300 of products may cancel his/her order if he/she loses his/her job the next day. You can be wonderfully supportive of a new recruit, and that individual may become overwhelmed and paralyzed by the personal responsibility required for a home business. You may be a stud at selling a line of products that your company decides to pull from the product line. Because all of those situations are less than ideal, it is easy to see how situations like that create upset in one’s perception of one’s business. Look at what can happen, however, when you let go of your ideals and you replace them with values.

The following is a definition that might also prove useful.

Value: That which is desirable or worthy of esteem for its own sake. A thing of quality, having intrinsic worth.

A few weeks ago I looked at replacing my ideals for values and I experienced a rather remarkable breakthrough. I could not help noticing that from the standpoint of my ideals, our house was less than adequate with its beat-up baseboards, its popcorn ceilings, and its cookie cutter outside appearance. However, by exchanging my ideals of “house” for my values of “home,” I realized that the things I value were clearly expressed – Mind, Self-Expression, Fun, and Joy.

The gorgeous musical instruments and the many bookcases in every room readily communicate our family’s passion for Mind. The artwork collected from our travels around the world and all of our families framed achievements highlight our appreciation of self-expression. The impressive number of board games and puzzles as well as apple computers clearly broadcasts, “Fun activities start here!”

By considering what I valued in a home as opposed to what constituted my ideal house I realized that my joy filled my home. Do I need to mention that becoming awake to your joy creates far more possibilities than paying attention to your limitations? When you focus on the specific details of ideals you lose sight of the unlimited possibilities available from values.

As you move full swing into the new year or any new day for that matter, I encourage you to take a moment right now to reflect on the values you wish to express in your business. When I looked at my work and business I knew immediately that I wanted to express Passion, Joy, Fun, and Gratitude. Certainly I do not expect my values to be the same as yours but let us pretend for a minute that they were.

If the person who ordered $300 of products calls to cancel his/her order the following day, your expression of gratitude that he/she called to tell you right away would most likely leave him/her with the impression that you are the quintessential professional. Let’s see, when customers start thinking of you as a model professional, can you see how they might tell more people about you?

If a new recruit ends up feeling overwhelmed and paralyzed by the personal responsibility required for a home business, your emphasis on fun and joy may be the magnet that pulls him/her to attend a monthly meeting, where he/she ultimately gets what he/she needs to overcome his/her initial resistance to personal growth.

If your company decides to pull your favorite product line from its collection, your commitment to passion for your business and customers could allow you to discover that you have the ability to get fascinated with your company’s other products.

Unfortunately, your ideals about the way all orders should transpire, your ideals about “good recruits” and what they look like and what they achieve in their first 30 days, and your ideals about your company’s policies and activities all get in the way of you creating and running a direct sales business that leaves you energized and ready to take on the world!

Take a few minutes today to notice some of the ideals you have in your business in the areas of your customers, your sponsor, your recruits, and your company. Reflect on the times you felt frustrated in any of those areas and how your ideals got in the way by making situations or people wrong because they failed to meet your ideals. Then ponder the values that would most inspire you in your business and commit to operating your direct sales business with those values as your foundation.

Author, Speaker, and Sales Trainer, Tammy Stanley shows network marketers how to experience prospecting victory with powerful marketing, selling, and leadership strategies.

What Are the Evolving Opportunities for the Players in the Guidewires Market?

As the number of surgical procedures increases in the future, the demand for guidewires will also witness a surge. During catheterization, either as part of a diagnostic or surgical procedure, a guidewire is pushed through a vein or artery to the desired organ or tissue inside the body. The guidewire is then used to ascertain the path the catheter is to take through the body. After the catheter is inserted, the guidewire is pulled out. Unlike the past, people are now opting for surgeries to prevent disability and save their lives, as such procedures have become advanced and more accessible.

Access Detailed Report – Guidewires Market Revenue Estimation

Keeping in tune with the increasing number of surgical procedures, the guidewires market growth during the forecast period of 2018–2023 will be driven by an increase in the demand for minimally invasive surgeries (MISs), growing prevalence of chronic and lifestyle-related disorders, and favorable reimbursement scenario.

Governments worldwide are working toward decreasing the mortality rate in their nations. To achieve this goal, developing countries are spending more on healthcare, while developed nations are taking multiple initiatives to reduce the burden of hospital-acquired infections (HAIs). The increasing expenditure on healthcare in emerging economies can be witnessed in the rising number of percutaneous coronary interventions (PCI) in India. As per an article published on the National Center for Biotechnology Information (NCBI), in 2017, “A total of 3,87,416 percutaneous coronary intervention (PCI) procedures were performed in 705 centers.” in India.

Considering with these facts, P&S Intelligence states that the Asia-Pacific (APAC) guidewires market will register the fastest growth in the forecast period. This advance will be driven by the rising prevalence of lifestyle-associated diseases, improving healthcare infrastructure, growing geriatric population, surging medical tourism activities, and rising cases of chronic diseases. As per the International Diabetes Federation Atlas, the number of diabetic people in India and China stood at 72.9 million and 114.4 million, respectively, in 2017, and it is predicted to reach 134.3 million in India and 119.8 million in China by 2045.

The Fundamental Rules Of Marketing

These are fundamental rules of marketing.

Many new marketers want to skip the fundamentals and get right to learning how to get ranked on Google. Don’t you think it’s important to learn marketing before you learn search engine marketing?

I often get questions like… How do I get my site ranked by the search engines? How can I run an effective email marketing campaign? How do I generate leads with social media?

These are all great questions but isn’t it important to learn the basics first? Since when did marketing become about tricking the search engines?

People buy from people they know like and trust. Here are a few simple ways you can get people to know like and trust you.

POSITION YOURSELF AS AN AUTHORITY – This can be done simply by claiming it. For example you can claim authority as long as you promote with confidence and conviction. “We are seeking a few sharp sales professionals to help run the marketing and global distribution aspect of our business. Are you open to taking a serious look at our company and submitting an application to work with us?”

Another way to have others view you as an authority is what’s known as “social proof.” Ask a leader in your circle of influence to make a testimonial video for you. Or make one for them first. Many times they will be happy to return the favor.)

BRAND YOURSELF OVER YOUR COMPANY – Many newbies marketers in the direct sales arena in the industry believe their business to be the end all be all and their ultimate ticket to wealth. The fact is that direct marketing companies fold all the time for many different reasons. That is why it is vital to brand yourself and build your own list.

PICK UP THE PHONE – There is nothing better than an offline connection to get people to know like and trust you. With all our automated systems we have access to It is easy to hide behind a computer screen. If you get in the habit of simply calling to introduce yourself to your prospective customers you will realize much greater results.