What Are the Evolving Opportunities for the Players in the Guidewires Market?

As the number of surgical procedures increases in the future, the demand for guidewires will also witness a surge. During catheterization, either as part of a diagnostic or surgical procedure, a guidewire is pushed through a vein or artery to the desired organ or tissue inside the body. The guidewire is then used to ascertain the path the catheter is to take through the body. After the catheter is inserted, the guidewire is pulled out. Unlike the past, people are now opting for surgeries to prevent disability and save their lives, as such procedures have become advanced and more accessible.

Access Detailed Report – Guidewires Market Revenue Estimation

Keeping in tune with the increasing number of surgical procedures, the guidewires market growth during the forecast period of 2018–2023 will be driven by an increase in the demand for minimally invasive surgeries (MISs), growing prevalence of chronic and lifestyle-related disorders, and favorable reimbursement scenario.

Governments worldwide are working toward decreasing the mortality rate in their nations. To achieve this goal, developing countries are spending more on healthcare, while developed nations are taking multiple initiatives to reduce the burden of hospital-acquired infections (HAIs). The increasing expenditure on healthcare in emerging economies can be witnessed in the rising number of percutaneous coronary interventions (PCI) in India. As per an article published on the National Center for Biotechnology Information (NCBI), in 2017, “A total of 3,87,416 percutaneous coronary intervention (PCI) procedures were performed in 705 centers.” in India.

Considering with these facts, P&S Intelligence states that the Asia-Pacific (APAC) guidewires market will register the fastest growth in the forecast period. This advance will be driven by the rising prevalence of lifestyle-associated diseases, improving healthcare infrastructure, growing geriatric population, surging medical tourism activities, and rising cases of chronic diseases. As per the International Diabetes Federation Atlas, the number of diabetic people in India and China stood at 72.9 million and 114.4 million, respectively, in 2017, and it is predicted to reach 134.3 million in India and 119.8 million in China by 2045.

The Fundamental Rules Of Marketing

These are fundamental rules of marketing.

Many new marketers want to skip the fundamentals and get right to learning how to get ranked on Google. Don’t you think it’s important to learn marketing before you learn search engine marketing?

I often get questions like… How do I get my site ranked by the search engines? How can I run an effective email marketing campaign? How do I generate leads with social media?

These are all great questions but isn’t it important to learn the basics first? Since when did marketing become about tricking the search engines?

People buy from people they know like and trust. Here are a few simple ways you can get people to know like and trust you.

POSITION YOURSELF AS AN AUTHORITY – This can be done simply by claiming it. For example you can claim authority as long as you promote with confidence and conviction. “We are seeking a few sharp sales professionals to help run the marketing and global distribution aspect of our business. Are you open to taking a serious look at our company and submitting an application to work with us?”

Another way to have others view you as an authority is what’s known as “social proof.” Ask a leader in your circle of influence to make a testimonial video for you. Or make one for them first. Many times they will be happy to return the favor.)

BRAND YOURSELF OVER YOUR COMPANY – Many newbies marketers in the direct sales arena in the industry believe their business to be the end all be all and their ultimate ticket to wealth. The fact is that direct marketing companies fold all the time for many different reasons. That is why it is vital to brand yourself and build your own list.

PICK UP THE PHONE – There is nothing better than an offline connection to get people to know like and trust you. With all our automated systems we have access to It is easy to hide behind a computer screen. If you get in the habit of simply calling to introduce yourself to your prospective customers you will realize much greater results.

The New, All-in-One Brand Marketing Model

Imagine a marketing and branding concept that provides a completely holistic approach to the brand experience, based on a deep knowledge of the consumer. While this makes perfect sense to a person with any business savvy today, the message was not such an easy sell just 5 years ago. Then, an approach so simple and clear sounded like a foreign language.The conversation would go something like this:Client: “We have an advertising agency of record that handles our branding and marketing needs.”Agency: “So your ad agency completely understands your consumers, develops brand insights, and manages your internet, in-store marketing, direct, customer intimacy, store design, viral, sales, special events, sponsorships, product placements, and PR strategies along with all the other brand touch points?”Client: “Hell no! We have different agencies and different internal decision-makers for each of those areas.”Agency: “So your agency of record (AOR) defined the brand and manages all those firms to ensure brand consistency?”Client: “No way. One firm can’t do all that.”Agency: “Then who owns the total brand experience?”Client: “I guess our CEO is ultimately responsible for that.”Agency: “Oh, so he/she works with all the firms to make sure everything is on track?”Client: “He/she doesn’t have time for that. He/she mostly deals with financial decisions, acquisitions, Wall Street and stuff like that.”Well times have changed haven’t they? The fact is the traditional agency model has completely fallen apart. If an agency does not propose an integrated branding and marketing model in today’s day and age, what chance would they have to get a gig? And who is the AOR anymore? Is it the media agency, advertising agency (now often separate), the digital agency, the retail design group or a brand consultancy?Today’s business world demands a clearer and simpler approach from agencies. Marketing and branding plans must be explained clearly, executed quickly and measured precisely. It also helps that they are wildly successful. So how can a marketing / branding agency accomplish what was once the job of as many as five separate agencies?A good idea is to start with the concept that your best customers own and drive all great brands. These are the people who are already excited and fired up about your brand. These “brand warriors” come in many different types and can be found all over the place, especially online: Twitter followers, Facebook fans, etc. These people are valuable because they provide insight into what aspects of your current branding are desirable and are creating a positive impact on your target audience – essentially, free market research. The 80-20 rule is still as solid today as when it was first identified.The point is, you might as well understand this cult customer subculture and their relationship with your brand. Once you do, you can go out and attempt to clone the behavior. Before you know it, your small cult of followers and brand warriors is growing. Make sense?