How Ideals Block Your Effectiveness in Direct Sales and Network Marketing

Have you ever pictured your ideal vacation? Perhaps at one time you have pictured the ideal holiday celebration or the ideal vacation. Surely you have a concept of the ideal direct sales or network marketing business. However, while you might have thought of the ideal sales presentation, the ideal recruit, or the ideal customer, you probably never considered how ideals might be getting in the way of you experiencing what you desire in your business.

Here is a definition to use as a reference point.

Ideal: Thought of as perfect or as a perfect model, exactly as one would wish.

Most likely that definition did not jump out and grab you because it is what you expected. But what I want you to notice is that from the standpoint of “IDEAL,” anything less than ideal is not only seen as something less than perfect, but also as something that is not good enough or not right!

This is where ideals get rather tricky because once you attempt to run your business from your ideals it is nearly impossible to experience your customers, your sales team, and even your company as ideal. In other words, your business will have a difficult time living up to your idea of “the perfect business.” There will always be something or someone in it to keep you upset and/or dissatisfied.

You are never going to be able to control every situation or person. You can do a brilliantly persuasive demonstration, and the person who ordered $300 of products may cancel his/her order if he/she loses his/her job the next day. You can be wonderfully supportive of a new recruit, and that individual may become overwhelmed and paralyzed by the personal responsibility required for a home business. You may be a stud at selling a line of products that your company decides to pull from the product line. Because all of those situations are less than ideal, it is easy to see how situations like that create upset in one’s perception of one’s business. Look at what can happen, however, when you let go of your ideals and you replace them with values.

The following is a definition that might also prove useful.

Value: That which is desirable or worthy of esteem for its own sake. A thing of quality, having intrinsic worth.

A few weeks ago I looked at replacing my ideals for values and I experienced a rather remarkable breakthrough. I could not help noticing that from the standpoint of my ideals, our house was less than adequate with its beat-up baseboards, its popcorn ceilings, and its cookie cutter outside appearance. However, by exchanging my ideals of “house” for my values of “home,” I realized that the things I value were clearly expressed – Mind, Self-Expression, Fun, and Joy.

The gorgeous musical instruments and the many bookcases in every room readily communicate our family’s passion for Mind. The artwork collected from our travels around the world and all of our families framed achievements highlight our appreciation of self-expression. The impressive number of board games and puzzles as well as apple computers clearly broadcasts, “Fun activities start here!”

By considering what I valued in a home as opposed to what constituted my ideal house I realized that my joy filled my home. Do I need to mention that becoming awake to your joy creates far more possibilities than paying attention to your limitations? When you focus on the specific details of ideals you lose sight of the unlimited possibilities available from values.

As you move full swing into the new year or any new day for that matter, I encourage you to take a moment right now to reflect on the values you wish to express in your business. When I looked at my work and business I knew immediately that I wanted to express Passion, Joy, Fun, and Gratitude. Certainly I do not expect my values to be the same as yours but let us pretend for a minute that they were.

If the person who ordered $300 of products calls to cancel his/her order the following day, your expression of gratitude that he/she called to tell you right away would most likely leave him/her with the impression that you are the quintessential professional. Let’s see, when customers start thinking of you as a model professional, can you see how they might tell more people about you?

If a new recruit ends up feeling overwhelmed and paralyzed by the personal responsibility required for a home business, your emphasis on fun and joy may be the magnet that pulls him/her to attend a monthly meeting, where he/she ultimately gets what he/she needs to overcome his/her initial resistance to personal growth.

If your company decides to pull your favorite product line from its collection, your commitment to passion for your business and customers could allow you to discover that you have the ability to get fascinated with your company’s other products.

Unfortunately, your ideals about the way all orders should transpire, your ideals about “good recruits” and what they look like and what they achieve in their first 30 days, and your ideals about your company’s policies and activities all get in the way of you creating and running a direct sales business that leaves you energized and ready to take on the world!

Take a few minutes today to notice some of the ideals you have in your business in the areas of your customers, your sponsor, your recruits, and your company. Reflect on the times you felt frustrated in any of those areas and how your ideals got in the way by making situations or people wrong because they failed to meet your ideals. Then ponder the values that would most inspire you in your business and commit to operating your direct sales business with those values as your foundation.

Author, Speaker, and Sales Trainer, Tammy Stanley shows network marketers how to experience prospecting victory with powerful marketing, selling, and leadership strategies.

Things to consider for becoming a massage therapist:

Massage therapists work on a person’s soft tissues (muscles, tendons, and ligaments) to promote their health and well-being. Massage therapy is one of mankind’s oldest therapeutic practices, and it is an effective treatment for a wide range of physical and psychological problems. We at beutykliniek.com offering the best assistance in massage therapist San Diego

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Massage therapy techniques and treatments include myotherapy, reflexology, shiatsu, remedial, manual therapy, relaxation massage, aromatherapy massage, and hot stone massage. Depending on the client’s needs, you may be delivering massages to cure sports injuries or providing specialized treatments for pregnant women, babies, and the elderly.

Is it possible for me to commit to continuing training?

Massage therapists must maintain their education and training throughout their careers, especially if they want to open their own clinic. Most massage therapy courses specify a minimum number of ‘Continuing Education Units’ that must be completed in order to keep your massage license current. Training in the health and medical fields never ends; it’s a continuous process that lasts as long as you work in the area. Continuous training allows a massage therapist to expand their skill set and become adept in the many massage methods offered.

Do I have feelings towards people?

Excellent communication and interpersonal skills are required of a successful massage therapist. You must be able to establish connection with your clients and empathize with their worries and wants. In the massage therapy profession, client recommendations and ‘word-of-mouth’ create a lot of revenue, therefore you need to be able to make a customer feel at ease and responsive to your services. Some of your customers may be very young or very old, so you’ll need to be able to communicate effectively and in a way that they comprehend. The use of a range of strategies to create a soothing environment is critical, as the customer’s comfort is crucial.

What am I interested in specializing in?

Instead of specializing in various types of massage, you might choose to focus on one. If this is the case, look into the many forms of massage and choose one those appeals to you. Remember that no matter what specialized field you pick, you should focus on acquiring the greatest training possible so you can transfer the correct procedures into your own clinic or services.The sort of clientele you want to attract and the area of expertise you’re most enthusiastic about play a big role in deciding on a specialized area. We are offering the highly professional massage San Diego and Brazilian waxing San Diego.

Will there be job in my neighborhood?

It’s a good idea to investigate the availability of massage therapy employment in your region before committing to a new profession. Massage and related areas may have a restricted amount of career possibilities depending on where you reside. In this situation, you could consider going freelance or working from home.

How Dentists Can Profit From Direct Mail

Direct Mail is a powerful tool when used properly, but beware sloppy direct mail can do more harm than good. Dentists don’t use direct mail as effectively as they could in many cases. There are a few essential rules for successful direct mail. Below I have listed some action points to ensure your direct mail campaigns work effectively.

1) Set up a good database

There are some very cost effective pieces of software around these days which are easy to use for managing databases, many practices have complete client management systems, but do make sure you have a system where by you can update and target specific groups of people.

Not having a decent database is criminal in any business. This is the most cost effective and personal way of marketing to your clients and prospects.

Without it your business will also be worth a lot less if you ever want to sell.

2) Test and measure everything

This is the only way to determine whether your campaigns are successful and should be rolled out on a larger scale. You should start testing a new Direct Mail campaign with a small number. Depending on the size of your business this may be a few hundred or several thousand.

3) Mail your existing clients

These people are important, keep in contact with them. Use their names and make the letter feel personal maybe even mention the last treatment they had so they feel you know them.

4) Always include a letter with a brochure

Statistically a letter with a brochure has been shown to improve the response, but follow the sales letter principles below to ensure a good response.

5) Talk about your clients needs

The first thing people will read in your letter is the headline so don’t make this about you, make it about them and fulfilling their needs.

6) Benefits

Which brings us on to – Make sure that your mailings focus on the benefits that your clients will get from buying your product. You can include the features but tell them what they will get out of your service.

7) P.S and Coupons

Test P.S and coupons in your mailings both have been shown to give higher response rates, but remember don’t change other aspects of the mailing at the same time or it will skew your results

8) Don’t just mail once

If you get a good response from a mailing repeat it, people are likely to respond again.

9) The Value of a client

Look at the life time value of a client – If you target new clients and your average client spends £1,000 over their lifetime with you, a mailing costs you £500 and get’s you 2 new clients the average you’re likely to generate from those 2 clients is £2000 this is a 400% return on your investment, not bad!

10) Use mailings to build relationships

A mailing does not have to sell something directly it can be a Thank you letter or a Client Satisfaction Questionnaire but make sure it builds your credibility with your client.