Will Your Affiliate Promotions Be Directly or Indirectly Linked?

Affiliate Marketing is a great way to start your Internet Marketing career, especially if you don’t have your own product. As an affiliate, all you have concern yourself with, is directing prospective customers to your Merchants site, and let the sales page do the rest. That is an over simplistic interpretation, but basically that is it. All you have to do is promote your product.

But how do you promote your product?

You have a choice of two, direct linking or indirect linking?

Direct Linking

This approach has the advantage of being the simpler method to adopt. The fact that you will not require your own website is a big plus. This means that you can concentrate exclusively on the task of getting your prospects to click on your merchants affiliate link, and take them to the website you’re promoting. You could also purchase your own domain and get it redirected to your affiliate link, which gives a more professional look to your link.

Indirect Linking

This is slightly more complex, and again you have a choice, Review Page Linking or Squeeze Page Linking.

Review page linkingis the simpler option. You’ll need a simple website. What you do is write a review relating to the product you are promoting. Do not go overboard, just write about the benefits of the product, and if you have actually purchased and used the product yourself, you can point out its merits and recount how beneficial it has been to you. Just think ~ if you’re impressed by the product and can convey that to the prospective buyer your sales will rocket. At the end of your review, give the reader your affiliate link to refer him to the product sales page.

Now with Squeeze page linking again you’ll need your own website, but the basics remain the same as review page linking. Instead of just providing your link, you have to set up an opt-in page on your website, you encourage people to provide you with their details by enticing them with a free report, or a gift that will be of value to them. When the details are captured, they are again redirected to the merchant’s sale page via your link

I would suggest that the decision as to which approach to take, will depend on your level of experience. Why not start with the easier options, then progress to other methods as you gain in confidence and know how. Take your time to consider all the options, there’s no need to rush.

To summarize, Direct Linking is easy to use, it’s quick, and it’s very cheap. It something you can use with safe lists, mailing lists, and even solo ads. You might even find online article sites that allow you to promote you link directly.

As for Indirect Linking, the use of the Review page linking is very effective strategy, as stated you will need a website, but there are free sites out there that will allow you to create a simple but effective review page in no time at all. Write your review, provide your link, get paid it’s that simple. Having said that, you are seriously missing out, especially if you intend to make money online over the long-term. What you are doing is sending your referral to the merchants’ site, the person might buy, that’s good you’ll get your commission, but you’ve lost that person forever, he/she has bought once and could well purchase again in the future, but not, unless you’re extremely lucky, via your link.

So finally, this is where the Squeeze page comes up trumps, as stated above, not capturing the persons’ details eliminates the possibility of future sales, but with the Squeeze page you have names, e-mail addresses that you can keep and continue to add to your customer or subscriber database. You’ve no doubt heard it said that “The Money’s In the List” and the good old Squeeze Page will build that list for you, so that you can promote to it over and over.

So why not adapt that Review page by placing a Squeeze page before your Review. Write a good review, and you’ll maximize your results and build your list, in the fullness of time ~ you’ll be glad you did

ABCs of Working a Direct Sales Home Business

Are you looking into joining a Direct Sales Company? Are you already involved in a Direct Sales business? If so, it is important to know exactly what it takes to run a successful business from home.

I would like to tell you up front that it’s not easy. You will need to get organized and prioritize your home and business tasks. You will need to attend company trainings and consistently work on your business so that it will succeed.

This ABC Checklist will be a great reminder of what it takes to run a successful business from home.

Advertising – You need to advertise your home business to make it grow. Advertising can be done online or offline, but your advertising efforts will need to be consistent. Keep track of which ads bring you the results you seek and toss the ones that don’t work.

Bookkeeping – You need to keep records of all your expenses and income. If you are not great at bookkeeping, consider hiring a virtual assistant or bookkeeper for your home office.

Customer Service – Give your customers great service to keep them coming back for more and to generate word of mouth referrals.

Dedication – It takes a lot of hard work and patience to grow a successful home business. You will need to dedicate time every week to work your business.

Education – Take time to educate yourself about having a home based business. Purchase books or get on the web and read up on topics related to Direct Sales and Network Marketing.

Fundraising – If your company offers a fundraising program, make sure you advertise and promote it. Sales that you pull in from fundraising programs can really boost your income.

Goal Setting – I find that when I make a list of my weekly, monthly and quarterly business goals and break those goals down into manageable chunks, that it keeps me focused and driven to accomplish the things that need to be done.

Hostess Coaching – It’s your job to coach your party host so that he/she will succeed in earning all of the free products and half-price specials. A party host who is completely satisfied with their home party experience are more likely to rebook additional parties from you.

Inventory – You need to keep products on hand to show at your home parties and to your customers. Update your inventory every few weeks or months with new offerings.

Juggling Act – When you work from home, life can be a juggling act. You will need to set up a schedule for family time, household chores, errands and of course, work time.

Keep Working It – You will find that you will not get rich overnight, matter of fact, you most likely won’t get rich at all. However, you need to keep working your business to get it to grow and prosper.

Leadership – Look to your sponsors and managers for leadership in training and business knowledge. As you grow your own team, you will become a leader and will need to set a good example for your own team.

Marketing – Sit down and draft up a business marketing plan. It’s your responsibility to market your business and the product that you represent. Set your marketing plan into action immediately and revise it as you go along.

Networking – Set aside a few hours every week to network with other like-minded Direct Sales home business people. You can find online and offline networking groups that you can join.

Organization – Keep your business training materials, paperwork and record keeping organized. You want to be able to find things in a timely manner.

Party Bookings and Party Hosts – Home parties are the heart of every Direct Sales business. It is your job to promote the home party opportunity by encouraging customers to book parties.

Quality Products – When it comes to representing and promoting a company, you need to choose one that has high quality products. These days, customers want quality and unique products that are often times not found in a retail store setting.

Recruiting – It is important to grow your Direct Sales team by recruiting/sponsoring new team members into the company you represent. Spend time every week promoting the home business opportunity to everyone you meet.

Sales – The main focus of your business is on product sales. You will need to work hard and consistently promoting your business to new and established customers.

Team Management – You will need to spend a few hours every week managing and training your team. You can set up weekly or monthly team meetings to offer support, training, motivation and recognition.

Up-selling – When customers place an order with you, try to up-sell an additional product to them. This product should be less than $12.00 in cost and coincide or relate to the products that they are purchasing from you.

Visualization – Sit down and visualize where you want your business to be in 1 year, 2 years and 3 years from now. Once you do that, draft up an advertising and marketing business plan. Set that plan into motion immediately and start seeing the results.

Working Business Schedule – You will get more tasks accomplished if you sit down and come up with a business schedule of when you will be working on your business. Let family and friends know you will be unavailable during your working hours for personal things.

X Out – You need to go over your daily agenda and tasks list. X out every thing that you got accomplished. Keeping a daily to-do list will keep you on track and focused.

Your Success – What does success mean to you? Do you have the dedication and drive to overcome any obstacles that may come your way? Your success depends on your determination to make your business succeed.

Zest – You need to have a passion for what you are doing and enjoy doing it. Your attitude will affect whether or not you obtain your goals and objectives.

Internet Vs Offline Marketing – Does Your Business Need Both?

Would you like to make sure that your marketing efforts are more concentrated? Do you find yourself trying to find a delicate balance between offline and online marketing techniques and methods? We will state for the record that you should probably be doing both. There is no one size fits all answer here and a lot depends on your business and the goals you are trying to accomplish with your marketing. Answering this question will allow you to focus your advertising spend on the efforts that get the best return on investment (ROI).

Adding The Internet To Your Strategy
One of the best things you can find out and be conscious of is how does your business measure up to the competition? Knowing this answer means you can start to formulate a comprehensive plan of action. This will also depend largely on your specific niche market and geographical location. For example, if you are a relatively small business concern and located in a predominantly rural area then you may want to focus on direct mail,television, radio and print advertising. However, keep in mind that the Internet can be very advantageous as well. This is because most people will look online first to help them decide what they need, who to call and where to go. If they find your presence there you may have just effortlessly created another customer.

Online Advantages
If you are a business owner who has been using traditional marketing methods outside of direct response then you already know the difficulty of measuring the effectiveness of your marketing dollars. The Internet allows you to very easily measure your marketing spend (ROI) and total cost of ownership. You will also find in most cases that the results tend to have a greater sticking ability. This is usually a direct opposite to what happens in print marketing which can usually have a short shelf life.

Use A Comprehensive Approach
We are not for a moment suggesting you get rid of offline marketing methods that have worked for you in the past. We are suggesting that you embrace some of the newer online technologies so that you can take advantage of multiple mediums of information delivery. Everyone is not reading magazines, or listening to the radio or watching TV at the same time. This is why it’s important to take advantage of having a presence where people are already getting information. This can mean using social marketing, blogging, press releases, article marketing, search engine optimization (SEO), direct mail, print advertising and even email marketing to name just a few. By using this group of online and offline methods you can increase the ROI of your marketing dollars in an efficient and very measurable manner.

Of course if you are not sure where to get started with this or don’t have the time to learn it or implement the named strategies then you should think about using a consultant. In most cases they will be able to assist you with both of these methods or maybe just with the newer online strategies where you may not have that much experience.