Is a Direct Marketing Opportunity For You?

What Does It Look LikeMore than ever before the direct marketing opportunity looks like one of the best choices for aspiring or seasoned entrepreneurs. New products and services keep popping up all over the world. The international market is available to buyers and sellers. Marketers are in demand and direct marketers are leading the charge.The companies that are doing the best are taking care of the self employed business owners who are moving their goods. Marketing and advertising has always been a necessary business expense. By using the direct marketing method more of that expense is landing in the hands of entrepreneurs.When direct marketing or network marketing is used, companies that produce or warehouse goods are done. They have no need for developing expensive advertising campaigns or building stores. Independent home business owners directly market and sell to the consumer.Trekking Through CyberspaceMy many mentors, friends, colleagues and business associates utilize the internet to run very successful businesses. They teach and train online, hold meetings online, buy, sell, track and communicate from desktops, laptops or cell phones while making money online.The world-wide-web not only opened international markets, but put the international market into the back pocket of any entrepreneur with a desire to generate true wealth. Day by day the tools keep getting better and the marketers more clever.An aspiring entrepreneur can have a new online business up and running in a matter of hours depending upon the company or product. Part time home business enthusiasts can build web sites or web stores to sell almost anything. Creative individuals with their own intellectual products can do the entire business from start to finish with nothing more than a computer and an internet connection.And They’ll Just Keep ComingNeighbors and friends will surely notice significant lifestyle changes taking place around them. The direct marketing opportunity isn’t going to be overlooked because whenever people see others getting something they’d like, they ask questions.’How did you do that?”Was it hard?”Where do I sign up?’And of course the obvious question, ‘Is that your new car?’The truth is that new cars aren’t even on the radar for direct marketers who seek financial freedom. They desire more than a lifestyle for themselves; they want this for their children. Financial independence is more accessible to the entrepreneur than any other class of people.As we prosper in life, family and friends notice. We become more self confident, more assured. We have more to offer and more often.Discovering The PotentialLearning about the direct marketing opportunity expands the capabilities of home business owners. The techniques and skills acquired have practical applications in many other endeavors including non-profit interests. The potential to make large sums of money teaches us how to raise funds for charities.When everyone benefits from a transaction, the direct approach seems natural. Societies thrive when everyone gets what they’ve worked for. Having a satisfactory outcome in personal and professional engagements is a rewarding experience; an outstanding outcome is awesome.

What is Internet Or Online Marketing?

Most of us probably consider ourselves rather well informed on the subject of internet marketing, which is also known as online marketing, web marketing, i-marketing, or e-Marketing. After all, we browse the internet, do some blogging, communicate in social media sites, and also see how online advertisers are trying to persuade us to buy. While most people probably do understand what internet marketing is, the word itself has often been misunderstood and used loosely even by those in the internet marketing field.When a blogger speaks of internet marketing, he is actually talking about blogging. When an affiliate marketer speaks of internet marketing, he is actually talking about selling. When an online network marketer speaks of internet marketing, he is actually talking about recruiting and prospecting. Each of these people is talking about one part of the total internet marketing structure.So what really is internet marketing?Internet Marketing is a total system of interacting web business activities designed to plan the product, price, promotion, and how to distribute the want-satisfying products and services to present and potential customers.
Product (Is your product: innovative – truly unique, adaptive – replacement of existing product, or imitative – new to your company but not new to the internet marketplace. Branding and packaging do influence products),
Price (How much do you think I can get for this item? If the price of the product is too high or too low, it may have positive or negative effect on the company’s internet marketing campaigns),
Promoting your business online is to persuade internet users to accept, resell, recommend, or use the product, service, or act favorably upon the idea being promoted, and
Distribute or Place (Since your product is now ready for its market, you need to establish distribution strategies, including selecting channels of distribution).Most internet marketers define internet marketing as the advertising of products and services on the internet. This narrow definition reflects the sales and selling orientation which has permeated so much of online business. Advertising on the internet is one part of online promotion (others include online personal selling, online sales promotion, and online publicity), and online promotion is one part of the total internet marketing program. It should be noted particularly that “online promotion” and “online sales promotion” are different. Online marketing is not any one activity, nor is it exactly the sum of several; rather, it is the result of the interaction of many activities such design, development, online advertising, and online sales.However, we need to also recognize that i-marketing has other dimensions far broader than our definition. In the design aspect of internet marketing, your web site is very important. It is where the traffic will be directed to and also where most of the sales will come from. So you need to have a uniquely designed web site that is well structured, search engine optimized with the right keywords and description, contents and graphic rich, and has the marketing elements to improve your visitors’ conversion ratio.In the development aspect, the product planning is very important. You need to plan on developing or getting the right product or service to the internet marketplace, and at the right price. Will your product be sold through affiliate marketing, network marketing, directly to consumers, or directly to other businesses (B2B)? There is many other online business models you can develop based on the specific needs of each person or business when launching your web marketing campaign.Your online advertising aspect is also one part of the total online marketing program. There are several online media you can use to create brand awareness about your product, service, idea, or company.In the online sales aspect of your online marketing campaign, you will need to plan how your goods or services will be distributed to your customers, how payments will be processed (is it through PayPal, liberty reserve, or other merchant accounts?), and how sales can be increased.

Be Your Own Marketing Content Copywriter With These 10 Easy Tips

Now that you have done the hard work of bringing visitors to your website, you want to be sure they stay. Good marketing copy – your site’s content – is key in convincing prospective customers to take the action you suggest, for example calling, clicking, or placing an order.

Professional content marketing copywriters have expert knowledge in creating quality copy for your site. You can count on attracting and retaining patrons with the specialized skills in search engine optimization (SEO). When you hire a professional, you have assurance that your site will deliver effective content for successful marketing.

If hiring a consultant is not in your budget right now, you can get started on your own with these simple tips:

Set Marketing Goals

Differentiation from your competitors brings in business – and keeps them coming back for more. Set marketing goals that showcase the unique features and benefits that only you can offer. Direct your specific marketing goals towards this purpose, by making a commitment to build an informative and interactive website with quality content to show your expertise in the industry.

Know Your Customer

What are your prospective clients looking for when they come to your site? Do they need special help and guidance? Do they have concerns? The answers to these questions will direct your focus on creating web content that meets their individual needs. Not sure what information would be valuable to your site’s visitors? Consider a survey to gather data. These can be offered online to make it quick and convenient for web users to offer their feedback. If this seems overwhelming to you, don’t despair – a professional content marketing copywriter has the experience necessary to understand your customers’ needs.

Create a Call to Action

You know your customers and you have created accurate and informative content – now what? Your next step is to clearly state what your site visitors should do in order to move the relationship forward. Do you want them to opt in to your email newsletter or visit and recommend your blog to others? Make it clear, with a direct call to action.

Choose Your Online Marketing Tools Wisely

There are many options available to promote your business online, including email updates, e-books, and social media. Let your customers direct your methods of interacting by selecting the alternatives they prefer. If content tool choices seem confusing, have no fear – your professional content marketing copywriter can assist you.

Beware of Industry Jargon

Every business has its share of technical terms and acronyms that are unfamiliar to laymen.

Remember the 8 Second Rule

Average internet users spend 8 seconds on a page before moving on, often because the site they are viewing loses their attention. Studies show that skimming is more common than in-depth review of web content, meaning complex sentences will generally be ignored. Don’t let this happen to you. Shorter sentences that are easily read offer plenty of detail in a quick glance, which will keep visitors’ focus on you. Try to limit each sentence to one thought or one fact for best results.

KISS (Keep it Short and Simple)

Not only should your sentences be short – so should your paragraphs. This gives your readers an opportunity to absorb information in bite-size chunks. You have probably noticed this technique in your favorite newspaper, as it is proven to attract attention with more visual appeal.

Stay on Point

Your readers will thank you with their business when you don’t waste their time, so keep your online marketing content on-topic and concise. Before you write, be prepared with a bullet point list of key details that you want to share, and then follow it carefully as you develop your text. If writing is not your strong suit, you don’t have to worry – your professional content marketing copywriter can complete this step for you.

You Can’t Improve What You Don’t Measure

There are excellent resources available to track the success of your online marketing tools. Knowing what works – and what doesn’t – is critical in continuously refining your techniques and strategies for better results. Try Google Analytics or a similar product to effectively monitor page views, the number of times your site is shared, “retweets”, “likes”, subscriptions, and unique visitors.

Revise, Revise, then Revise Again

Even the most skilled writers know that their first draft needs work, so don’t be shy about tweaking, editing, and rewriting altogether. If it is overly lengthy, break it up or trim it down. If it’s not clear, reword. If it is not relevant to the topic or to your customers’ needs, take it out altogether. Don’t risk turning off your visitors with extraneous information they don’t want and can’t use. A professional content marketing copywriter is knowledgeable in providing quality pieces that are direct, succinct, and informative.

Many business owners start off by creating their own web content, and these tips will help you to ensure it is effective. Take your business to the next level with a professional content marking copywriter, who can put all the moving parts into a valuable whole.