How to Integrate Mobile Marketing and Email

More than half of the world’s population has a mobile device, and guess what they use it most for? To read their emails! To check their text messages! (Well, straight after playing Angry Bird and other games for hours). So, it’s time for you to enter into this escalating market and take into consideration mobile email marketing!

If the worldwide number of sales of smartphones, all the free apps and utilities are not enough to convince you of the explosive new growth in the mobile market and the business opportunities they open up to you, then I’m sure these text-messaging facts will:

• Globally, there are more mobile phones than computers. In fact, there are more mobile phones than televisions and computers combined!
• Over 2.5 billion text messages are sent each day in America alone.
• 94% of text messages are read within 4 minutes of receipt.

Making use of bulk SMS marketing and email simultaneously has many combined benefits:

-Mobile devices are pretty much always switched on; they enable us to be constantly connected and to get info on the go, in real time. So targeting your buyers and subscribers via mobile devices are the way to go if you want to deliver permission-based, targeted and branded communication to your (potential) clients.

-Bulk SMS marketing is a powerful direct marketing tool, mainly because of its high response rate and because it is easy to set up. Combine bulk SMS marketing with your email marketing strategy, and see your direct marketing campaigns extend to new heights.

-You can effortlessly combine your direct marketing strategy with your SMS sweeps, by sending out quick updates via SMS, and saving your newsletters for more lengthy information.

-It’s quick and easy to send and manage bulk SMS messages from the internet to mobile phones. Use an email marketing company to upload your list of mobile numbers (from Excel or a text file), type your message, and blast it off.

-Use the API provided by your email marketing solution which gives you easy-to-use API calls, and lets you build your own texting services on top of your messaging gateway.

Now that you’re convinced about the powerful platform that can be created by integrating mobile marketing and email, I will let you in on what to do with this knowledge:

• As with email marketing newsletters, only send text messages to people who have actually opted in (permission based).

• Make it quick and easy for subscribers to opt-out from receiving SMS’s.

• Increase brand awareness via text messages.

• Encourage an interactive response via text messaging.

• Save SMS messages for important updates and events. The key to success is to know what to send via SMS, and what to send via email.

• Competitions, coupons, giveaways, and once-off offers are best sent via SMS. Then, further details and prompts can be sent via email. Save money by combining both methods! Send the message once by choosing the appropriate medium.

Therefore, when sending SMS’s, you can exclude the recipients you’ve already emailed; thus saving you money by using the more cost-effective email route for sends.

• Send SMS campaigns from the mobile number of your choice, thus allowing recipients to send feedback directly to you.

• Sign up with an email marketing solution to receive statistics for your bulk SMS sends; this way, you can see who received your message and at what time.

In an increasingly digital world, you need to consider the best option for reaching consumers anytime and anywhere. Consider what they have on them all the time: car keys, a wallet, and a mobile phone!

All your customers have gone mobile, so why haven’t you? Shape your brand image with a mobile-friendly experience. The potential for success with using mobile marketing platforms and email is incredible!