Will Your Affiliate Promotions Be Directly or Indirectly Linked?

Affiliate Marketing is a great way to start your Internet Marketing career, especially if you don’t have your own product. As an affiliate, all you have concern yourself with, is directing prospective customers to your Merchants site, and let the sales page do the rest. That is an over simplistic interpretation, but basically that is it. All you have to do is promote your product.

But how do you promote your product?

You have a choice of two, direct linking or indirect linking?

Direct Linking

This approach has the advantage of being the simpler method to adopt. The fact that you will not require your own website is a big plus. This means that you can concentrate exclusively on the task of getting your prospects to click on your merchants affiliate link, and take them to the website you’re promoting. You could also purchase your own domain and get it redirected to your affiliate link, which gives a more professional look to your link.

Indirect Linking

This is slightly more complex, and again you have a choice, Review Page Linking or Squeeze Page Linking.

Review page linkingis the simpler option. You’ll need a simple website. What you do is write a review relating to the product you are promoting. Do not go overboard, just write about the benefits of the product, and if you have actually purchased and used the product yourself, you can point out its merits and recount how beneficial it has been to you. Just think ~ if you’re impressed by the product and can convey that to the prospective buyer your sales will rocket. At the end of your review, give the reader your affiliate link to refer him to the product sales page.

Now with Squeeze page linking again you’ll need your own website, but the basics remain the same as review page linking. Instead of just providing your link, you have to set up an opt-in page on your website, you encourage people to provide you with their details by enticing them with a free report, or a gift that will be of value to them. When the details are captured, they are again redirected to the merchant’s sale page via your link

I would suggest that the decision as to which approach to take, will depend on your level of experience. Why not start with the easier options, then progress to other methods as you gain in confidence and know how. Take your time to consider all the options, there’s no need to rush.

To summarize, Direct Linking is easy to use, it’s quick, and it’s very cheap. It something you can use with safe lists, mailing lists, and even solo ads. You might even find online article sites that allow you to promote you link directly.

As for Indirect Linking, the use of the Review page linking is very effective strategy, as stated you will need a website, but there are free sites out there that will allow you to create a simple but effective review page in no time at all. Write your review, provide your link, get paid it’s that simple. Having said that, you are seriously missing out, especially if you intend to make money online over the long-term. What you are doing is sending your referral to the merchants’ site, the person might buy, that’s good you’ll get your commission, but you’ve lost that person forever, he/she has bought once and could well purchase again in the future, but not, unless you’re extremely lucky, via your link.

So finally, this is where the Squeeze page comes up trumps, as stated above, not capturing the persons’ details eliminates the possibility of future sales, but with the Squeeze page you have names, e-mail addresses that you can keep and continue to add to your customer or subscriber database. You’ve no doubt heard it said that “The Money’s In the List” and the good old Squeeze Page will build that list for you, so that you can promote to it over and over.

So why not adapt that Review page by placing a Squeeze page before your Review. Write a good review, and you’ll maximize your results and build your list, in the fullness of time ~ you’ll be glad you did

How Dentists Can Profit From Direct Mail

Direct Mail is a powerful tool when used properly, but beware sloppy direct mail can do more harm than good. Dentists don’t use direct mail as effectively as they could in many cases. There are a few essential rules for successful direct mail. Below I have listed some action points to ensure your direct mail campaigns work effectively.

1) Set up a good database

There are some very cost effective pieces of software around these days which are easy to use for managing databases, many practices have complete client management systems, but do make sure you have a system where by you can update and target specific groups of people.

Not having a decent database is criminal in any business. This is the most cost effective and personal way of marketing to your clients and prospects.

Without it your business will also be worth a lot less if you ever want to sell.

2) Test and measure everything

This is the only way to determine whether your campaigns are successful and should be rolled out on a larger scale. You should start testing a new Direct Mail campaign with a small number. Depending on the size of your business this may be a few hundred or several thousand.

3) Mail your existing clients

These people are important, keep in contact with them. Use their names and make the letter feel personal maybe even mention the last treatment they had so they feel you know them.

4) Always include a letter with a brochure

Statistically a letter with a brochure has been shown to improve the response, but follow the sales letter principles below to ensure a good response.

5) Talk about your clients needs

The first thing people will read in your letter is the headline so don’t make this about you, make it about them and fulfilling their needs.

6) Benefits

Which brings us on to – Make sure that your mailings focus on the benefits that your clients will get from buying your product. You can include the features but tell them what they will get out of your service.

7) P.S and Coupons

Test P.S and coupons in your mailings both have been shown to give higher response rates, but remember don’t change other aspects of the mailing at the same time or it will skew your results

8) Don’t just mail once

If you get a good response from a mailing repeat it, people are likely to respond again.

9) The Value of a client

Look at the life time value of a client – If you target new clients and your average client spends £1,000 over their lifetime with you, a mailing costs you £500 and get’s you 2 new clients the average you’re likely to generate from those 2 clients is £2000 this is a 400% return on your investment, not bad!

10) Use mailings to build relationships

A mailing does not have to sell something directly it can be a Thank you letter or a Client Satisfaction Questionnaire but make sure it builds your credibility with your client.

A New Marketing Strategy Is Like A Move Across Country

Bob just got a promotion. After years of hard work and keeping his nose to the grindstone, his efforts have paid off. Now he can sit back and enjoy the fruits of his labors.

That is until his boss informs him that along with the promotion comes a move to a different office – in a different state – clear across the country!

And we all know what that entails. Not only does Bob have to arrange for new utilities, new schools for the kids and meeting with moving companies, he now has a thousand other little details to take care of. That kind of stress can change a sane person into a raving madman.

No one likes to move. Bob has to wonder if the promotion is worth it. Not only is he starting fresh somewhere else, he now hat to prove himself all over again.

Deciding on a new marketing strategy can be likened to a cross country move. While it is exciting to contemplate, the details can be overwhelming. Bob is comfortable at his current office. Similarly, tried and true marketing of a brand is comfortable: not only to the company that offers the product, but to the consumer as well. The question then becomes, will change help or hinder a known brand?

Remaining stagnant in an ever changing marketing environment can sound a death knell to a brand, no matter how well known. You can see that happening daily on any business page in the news. Sitting back and allowing complacency to take over only shows that your brand is out of touch with today’s market.

Instead of looking at a new marketing strategy as something to be dreaded, see it as an opportunity. An opportunity to learn new information, expand your horizons and make new clients.

Start with little things first. Has your marketing be totally reliant on website presence? If so look into direct mail marketing or email newsletters as an addition to your marketing strategy. Are newsletters sent by either email or direct mail how you have been keeping your clients informed what is new in your industry? Think about expanding that idea with social media marketing. Have one or more of your employees become a social media maven by interacting with existing and potential clients through blogs, social media platforms and local events. Direct marketing with all or any of these mediums increases exposure and offers personalization the competition may not be part of.

When it comes to competition, do not mimic their marketing tactics but go a step beyond. Join networking groups, become a well known presence in the local community and never dismiss the advantages of being a member of an industry organization. There are a great many news companies today that offer businesses a way to let the world know what is going on with your company. Begin to implement press releases on a frequent basis as part of an overall marketing strategy. Be pro-active instead of being ignored.

The more places potential clients see your name, your brand or your logo the greater chance of increasing a client base. An increased client base means greater growth.