How to Integrate Mobile Marketing and Email

More than half of the world’s population has a mobile device, and guess what they use it most for? To read their emails! To check their text messages! (Well, straight after playing Angry Bird and other games for hours). So, it’s time for you to enter into this escalating market and take into consideration mobile email marketing!

If the worldwide number of sales of smartphones, all the free apps and utilities are not enough to convince you of the explosive new growth in the mobile market and the business opportunities they open up to you, then I’m sure these text-messaging facts will:

• Globally, there are more mobile phones than computers. In fact, there are more mobile phones than televisions and computers combined!
• Over 2.5 billion text messages are sent each day in America alone.
• 94% of text messages are read within 4 minutes of receipt.

Making use of bulk SMS marketing and email simultaneously has many combined benefits:

-Mobile devices are pretty much always switched on; they enable us to be constantly connected and to get info on the go, in real time. So targeting your buyers and subscribers via mobile devices are the way to go if you want to deliver permission-based, targeted and branded communication to your (potential) clients.

-Bulk SMS marketing is a powerful direct marketing tool, mainly because of its high response rate and because it is easy to set up. Combine bulk SMS marketing with your email marketing strategy, and see your direct marketing campaigns extend to new heights.

-You can effortlessly combine your direct marketing strategy with your SMS sweeps, by sending out quick updates via SMS, and saving your newsletters for more lengthy information.

-It’s quick and easy to send and manage bulk SMS messages from the internet to mobile phones. Use an email marketing company to upload your list of mobile numbers (from Excel or a text file), type your message, and blast it off.

-Use the API provided by your email marketing solution which gives you easy-to-use API calls, and lets you build your own texting services on top of your messaging gateway.

Now that you’re convinced about the powerful platform that can be created by integrating mobile marketing and email, I will let you in on what to do with this knowledge:

• As with email marketing newsletters, only send text messages to people who have actually opted in (permission based).

• Make it quick and easy for subscribers to opt-out from receiving SMS’s.

• Increase brand awareness via text messages.

• Encourage an interactive response via text messaging.

• Save SMS messages for important updates and events. The key to success is to know what to send via SMS, and what to send via email.

• Competitions, coupons, giveaways, and once-off offers are best sent via SMS. Then, further details and prompts can be sent via email. Save money by combining both methods! Send the message once by choosing the appropriate medium.

Therefore, when sending SMS’s, you can exclude the recipients you’ve already emailed; thus saving you money by using the more cost-effective email route for sends.

• Send SMS campaigns from the mobile number of your choice, thus allowing recipients to send feedback directly to you.

• Sign up with an email marketing solution to receive statistics for your bulk SMS sends; this way, you can see who received your message and at what time.

In an increasingly digital world, you need to consider the best option for reaching consumers anytime and anywhere. Consider what they have on them all the time: car keys, a wallet, and a mobile phone!

All your customers have gone mobile, so why haven’t you? Shape your brand image with a mobile-friendly experience. The potential for success with using mobile marketing platforms and email is incredible!

Some easy gin cocktails to try while you’re stuck at home

Craft Gin is the quintessential spirit of summer. Cool, refreshing, and often paired with tonic water or citrusy flavours like lemon or lime, gin is a favourite among many people throughout the world. Gin cocktails are also easy to make at home; just grab your gin-based spirit of choice like Old Bakery Gin, some ice cubes, and flavourings like cucumber slices for an easy gin cocktail that’s perfect for warm weather entertaining!

Some easy craft gin cocktails to try at home include:

- Gin and tonic: one of the most popular gin cocktails in the world, a simple gin and tonic is perfect for when you want something easy but still refreshing. It’s also great to serve at parties! To make it yourself, add two ounces of a good quality gin with three ounces club soda over ice cubes. Top off your glass with half an ounce of lime juice (or lemon if that’s what you prefer) and enjoy!

- The Aviation cocktail: this classic drink was created by Hugo Ensslin back in 1916. He called it This recipe calls for equal quantities of gin and maraschino liqueur with a few dashes of Crème de Violette, but you can use less or more to suit your tastes.

- Gin Rickey: this is another great drink for summertime and was created in the 19th century by Ted Saucier who worked at The Players Club in New York. All you need are two ounces of gin, four ounces of freshly squeezed lime juice (strained), one-ounce simple syrup, ice cubes and soda water to top off. Add everything into a highball glass over ice except for the soda then stir before topping off with some cold fizzy water. You will love sipping this cocktail in the evenings or with some friends on the weekend.

- Tom Collins: this is another common cocktail served up in bars across the world and it was even voted as one of the top five cocktails you should try before you die! This drink uses two ounces of gin, four ounces of freshly squeezed lemon juice (strained), half an ounce simple syrup, ice cubes and soda water to top off. Add everything into a shaker then shake hard before pouring over some fresh ice into a highball glass!

The New, All-in-One Brand Marketing Model

Imagine a marketing and branding concept that provides a completely holistic approach to the brand experience, based on a deep knowledge of the consumer. While this makes perfect sense to a person with any business savvy today, the message was not such an easy sell just 5 years ago. Then, an approach so simple and clear sounded like a foreign language.The conversation would go something like this:Client: “We have an advertising agency of record that handles our branding and marketing needs.”Agency: “So your ad agency completely understands your consumers, develops brand insights, and manages your internet, in-store marketing, direct, customer intimacy, store design, viral, sales, special events, sponsorships, product placements, and PR strategies along with all the other brand touch points?”Client: “Hell no! We have different agencies and different internal decision-makers for each of those areas.”Agency: “So your agency of record (AOR) defined the brand and manages all those firms to ensure brand consistency?”Client: “No way. One firm can’t do all that.”Agency: “Then who owns the total brand experience?”Client: “I guess our CEO is ultimately responsible for that.”Agency: “Oh, so he/she works with all the firms to make sure everything is on track?”Client: “He/she doesn’t have time for that. He/she mostly deals with financial decisions, acquisitions, Wall Street and stuff like that.”Well times have changed haven’t they? The fact is the traditional agency model has completely fallen apart. If an agency does not propose an integrated branding and marketing model in today’s day and age, what chance would they have to get a gig? And who is the AOR anymore? Is it the media agency, advertising agency (now often separate), the digital agency, the retail design group or a brand consultancy?Today’s business world demands a clearer and simpler approach from agencies. Marketing and branding plans must be explained clearly, executed quickly and measured precisely. It also helps that they are wildly successful. So how can a marketing / branding agency accomplish what was once the job of as many as five separate agencies?A good idea is to start with the concept that your best customers own and drive all great brands. These are the people who are already excited and fired up about your brand. These “brand warriors” come in many different types and can be found all over the place, especially online: Twitter followers, Facebook fans, etc. These people are valuable because they provide insight into what aspects of your current branding are desirable and are creating a positive impact on your target audience – essentially, free market research. The 80-20 rule is still as solid today as when it was first identified.The point is, you might as well understand this cult customer subculture and their relationship with your brand. Once you do, you can go out and attempt to clone the behavior. Before you know it, your small cult of followers and brand warriors is growing. Make sense?