Be Your Own Marketing Content Copywriter With These 10 Easy Tips

Now that you have done the hard work of bringing visitors to your website, you want to be sure they stay. Good marketing copy – your site’s content – is key in convincing prospective customers to take the action you suggest, for example calling, clicking, or placing an order.

Professional content marketing copywriters have expert knowledge in creating quality copy for your site. You can count on attracting and retaining patrons with the specialized skills in search engine optimization (SEO). When you hire a professional, you have assurance that your site will deliver effective content for successful marketing.

If hiring a consultant is not in your budget right now, you can get started on your own with these simple tips:

Set Marketing Goals

Differentiation from your competitors brings in business – and keeps them coming back for more. Set marketing goals that showcase the unique features and benefits that only you can offer. Direct your specific marketing goals towards this purpose, by making a commitment to build an informative and interactive website with quality content to show your expertise in the industry.

Know Your Customer

What are your prospective clients looking for when they come to your site? Do they need special help and guidance? Do they have concerns? The answers to these questions will direct your focus on creating web content that meets their individual needs. Not sure what information would be valuable to your site’s visitors? Consider a survey to gather data. These can be offered online to make it quick and convenient for web users to offer their feedback. If this seems overwhelming to you, don’t despair – a professional content marketing copywriter has the experience necessary to understand your customers’ needs.

Create a Call to Action

You know your customers and you have created accurate and informative content – now what? Your next step is to clearly state what your site visitors should do in order to move the relationship forward. Do you want them to opt in to your email newsletter or visit and recommend your blog to others? Make it clear, with a direct call to action.

Choose Your Online Marketing Tools Wisely

There are many options available to promote your business online, including email updates, e-books, and social media. Let your customers direct your methods of interacting by selecting the alternatives they prefer. If content tool choices seem confusing, have no fear – your professional content marketing copywriter can assist you.

Beware of Industry Jargon

Every business has its share of technical terms and acronyms that are unfamiliar to laymen.

Remember the 8 Second Rule

Average internet users spend 8 seconds on a page before moving on, often because the site they are viewing loses their attention. Studies show that skimming is more common than in-depth review of web content, meaning complex sentences will generally be ignored. Don’t let this happen to you. Shorter sentences that are easily read offer plenty of detail in a quick glance, which will keep visitors’ focus on you. Try to limit each sentence to one thought or one fact for best results.

KISS (Keep it Short and Simple)

Not only should your sentences be short – so should your paragraphs. This gives your readers an opportunity to absorb information in bite-size chunks. You have probably noticed this technique in your favorite newspaper, as it is proven to attract attention with more visual appeal.

Stay on Point

Your readers will thank you with their business when you don’t waste their time, so keep your online marketing content on-topic and concise. Before you write, be prepared with a bullet point list of key details that you want to share, and then follow it carefully as you develop your text. If writing is not your strong suit, you don’t have to worry – your professional content marketing copywriter can complete this step for you.

You Can’t Improve What You Don’t Measure

There are excellent resources available to track the success of your online marketing tools. Knowing what works – and what doesn’t – is critical in continuously refining your techniques and strategies for better results. Try Google Analytics or a similar product to effectively monitor page views, the number of times your site is shared, “retweets”, “likes”, subscriptions, and unique visitors.

Revise, Revise, then Revise Again

Even the most skilled writers know that their first draft needs work, so don’t be shy about tweaking, editing, and rewriting altogether. If it is overly lengthy, break it up or trim it down. If it’s not clear, reword. If it is not relevant to the topic or to your customers’ needs, take it out altogether. Don’t risk turning off your visitors with extraneous information they don’t want and can’t use. A professional content marketing copywriter is knowledgeable in providing quality pieces that are direct, succinct, and informative.

Many business owners start off by creating their own web content, and these tips will help you to ensure it is effective. Take your business to the next level with a professional content marking copywriter, who can put all the moving parts into a valuable whole.