Some easy gin cocktails to try while you’re stuck at home

Craft Gin is the quintessential spirit of summer. Cool, refreshing, and often paired with tonic water or citrusy flavours like lemon or lime, gin is a favourite among many people throughout the world. Gin cocktails are also easy to make at home; just grab your gin-based spirit of choice like Old Bakery Gin, some ice cubes, and flavourings like cucumber slices for an easy gin cocktail that’s perfect for warm weather entertaining!

Some easy craft gin cocktails to try at home include:

- Gin and tonic: one of the most popular gin cocktails in the world, a simple gin and tonic is perfect for when you want something easy but still refreshing. It’s also great to serve at parties! To make it yourself, add two ounces of a good quality gin with three ounces club soda over ice cubes. Top off your glass with half an ounce of lime juice (or lemon if that’s what you prefer) and enjoy!

- The Aviation cocktail: this classic drink was created by Hugo Ensslin back in 1916. He called it This recipe calls for equal quantities of gin and maraschino liqueur with a few dashes of Crème de Violette, but you can use less or more to suit your tastes.

- Gin Rickey: this is another great drink for summertime and was created in the 19th century by Ted Saucier who worked at The Players Club in New York. All you need are two ounces of gin, four ounces of freshly squeezed lime juice (strained), one-ounce simple syrup, ice cubes and soda water to top off. Add everything into a highball glass over ice except for the soda then stir before topping off with some cold fizzy water. You will love sipping this cocktail in the evenings or with some friends on the weekend.

- Tom Collins: this is another common cocktail served up in bars across the world and it was even voted as one of the top five cocktails you should try before you die! This drink uses two ounces of gin, four ounces of freshly squeezed lemon juice (strained), half an ounce simple syrup, ice cubes and soda water to top off. Add everything into a shaker then shake hard before pouring over some fresh ice into a highball glass!

Top 10 Reasons Why People Fail in MLM Or Direct Sale Businesses

You have seen the TV clips or online ads where people proclaim “I made $37,000 last month alone and you can too”, “I followed this easy 3 step process and now I am retired”, or the multitude of other “catchy phrases” to grab your attention.  And while what these individuals say is true, why do 97% of the people who start a home based business fail?  Why do only a very small percentage of people succeed in network marketing and generate the residual income that all network marketers dream of?  There are many reasons for failure, but some are more common than others.  Here are the Top 10 reasons why people fail in their MLM or Direct Sale Business:

#10 – Promise things they cannot deliver

The lack of integrity will kill any business. You might get away for it for a while, but your lies and deceit will eventually catch up to you – look at Enron and Bernie Madoff. 

#9 – Looking and waiting for the magic bullet

People always look for the easy way out. They want to find the magic bullet that will solve all their problems. They fail to realize that network marketing is the gun and YOU are the magic bullet. YOU are the key to your success in network marketing and the sooner you realize that, the sooner you will be successful. 

#8 – Not setting goals or setting unrealistic goals

Every successful entrepreneur sets goals. It is a must and gives you a target to shoot for, something to aim towards. BUT make sure you are not setting unrealistic goals. Your goals should be challenging, but attainable. The sky is the limit but make sure you are not aiming for the sky on your very first shot.

#7 – Lack of proper training and mentoring

While everyone can join a network marketing opportunity, very few people have the skills right off the bat to succeed.  This is especially true when we start discussing how to use Web 2.0 techniques to market you and your opportunity. Additionally, you need several people you can talk to (mentors) who can guide you in the right direction and provide valuable feedback. Too many people join an opportunity and use their marketing system improperly and do not even realize it. Make sure you join a successful team with people who are willing to help you.  

#6 – Looking for instant money

A lot of people join a MLM or direct sales business looking for easy, instant money. It’s not going to happen and anything that promises you otherwise is either a scam or not being truthful to you (see #10). True residual income comes from YOUR effort.   Any successful venture you undertake will require YOU to put in some work. 

#5 – Try to convince/beg people to join their team..Not taking NO for an answer

I was guilty of this for a long time and believe me, it wasn’t pretty. People need to join your team because THEY want to, not because they felt sorry for you or felt pressured. If so, they will quit. So don’t pressure people. You give them the facts straight up, answer their questions, address their objections, and let them decide. Not everyone is going to say yes, so you might as well get used to it now.

#4 – Don’t further their education

Education is extremely important. The system you work with will provide you some education, and most of the time, it is very valuable. But you need educate yourself outside of the training system you are using. Ask your upline or mentors for suggestions.  You need to be known as an expert if you really want people to follow you. 

#3 – Not willing to go outside their comfort zone

There are many things you need to do to be successful in your network marketing business. Some will lie outside your comfort zone – example: calling leads. By performing tasks outside of your comfort zone, you actually get closer to putting those tasks inside your comfort zone. The more you put in your comfort zone, the more successful you will be.  

#2 – Not accepting of new technology

This goes with #3. Too many people are afraid of technology. I knew nothing of SEO, Google AdWords, Lenses, Hubpages, or any of the other Web 2.0 technology. It is here, and it will stay, but do you decide to take advantage of it or will you continue showing your business overview on a white board in someone’s home?

And the number one reason is:

#1 – Treat it like a hobby

People need to be consistent and persistent in their actions. Create a weekly to-do list, create a weekly schedule around that and stick to it. You go to your employer 40 hours every week with no excuses, so you NEED to take the same attitude with your OWN business. Too many people treat their MLM or Direct Sale business like a hobby yet don’t understand why they are not seeing any progress. 

There you have it – the top 10 reasons why people fail in their MLM or Direct Sale business. Be honest, how many of these reasons are causing your failure? And what will you do now to change that and become successful?

The Fundamental Rules Of Marketing

These are fundamental rules of marketing.

Many new marketers want to skip the fundamentals and get right to learning how to get ranked on Google. Don’t you think it’s important to learn marketing before you learn search engine marketing?

I often get questions like… How do I get my site ranked by the search engines? How can I run an effective email marketing campaign? How do I generate leads with social media?

These are all great questions but isn’t it important to learn the basics first? Since when did marketing become about tricking the search engines?

People buy from people they know like and trust. Here are a few simple ways you can get people to know like and trust you.

POSITION YOURSELF AS AN AUTHORITY – This can be done simply by claiming it. For example you can claim authority as long as you promote with confidence and conviction. “We are seeking a few sharp sales professionals to help run the marketing and global distribution aspect of our business. Are you open to taking a serious look at our company and submitting an application to work with us?”

Another way to have others view you as an authority is what’s known as “social proof.” Ask a leader in your circle of influence to make a testimonial video for you. Or make one for them first. Many times they will be happy to return the favor.)

BRAND YOURSELF OVER YOUR COMPANY – Many newbies marketers in the direct sales arena in the industry believe their business to be the end all be all and their ultimate ticket to wealth. The fact is that direct marketing companies fold all the time for many different reasons. That is why it is vital to brand yourself and build your own list.

PICK UP THE PHONE – There is nothing better than an offline connection to get people to know like and trust you. With all our automated systems we have access to It is easy to hide behind a computer screen. If you get in the habit of simply calling to introduce yourself to your prospective customers you will realize much greater results.