How to Integrate Mobile Marketing and Email

More than half of the world’s population has a mobile device, and guess what they use it most for? To read their emails! To check their text messages! (Well, straight after playing Angry Bird and other games for hours). So, it’s time for you to enter into this escalating market and take into consideration mobile email marketing!

If the worldwide number of sales of smartphones, all the free apps and utilities are not enough to convince you of the explosive new growth in the mobile market and the business opportunities they open up to you, then I’m sure these text-messaging facts will:

• Globally, there are more mobile phones than computers. In fact, there are more mobile phones than televisions and computers combined!
• Over 2.5 billion text messages are sent each day in America alone.
• 94% of text messages are read within 4 minutes of receipt.

Making use of bulk SMS marketing and email simultaneously has many combined benefits:

-Mobile devices are pretty much always switched on; they enable us to be constantly connected and to get info on the go, in real time. So targeting your buyers and subscribers via mobile devices are the way to go if you want to deliver permission-based, targeted and branded communication to your (potential) clients.

-Bulk SMS marketing is a powerful direct marketing tool, mainly because of its high response rate and because it is easy to set up. Combine bulk SMS marketing with your email marketing strategy, and see your direct marketing campaigns extend to new heights.

-You can effortlessly combine your direct marketing strategy with your SMS sweeps, by sending out quick updates via SMS, and saving your newsletters for more lengthy information.

-It’s quick and easy to send and manage bulk SMS messages from the internet to mobile phones. Use an email marketing company to upload your list of mobile numbers (from Excel or a text file), type your message, and blast it off.

-Use the API provided by your email marketing solution which gives you easy-to-use API calls, and lets you build your own texting services on top of your messaging gateway.

Now that you’re convinced about the powerful platform that can be created by integrating mobile marketing and email, I will let you in on what to do with this knowledge:

• As with email marketing newsletters, only send text messages to people who have actually opted in (permission based).

• Make it quick and easy for subscribers to opt-out from receiving SMS’s.

• Increase brand awareness via text messages.

• Encourage an interactive response via text messaging.

• Save SMS messages for important updates and events. The key to success is to know what to send via SMS, and what to send via email.

• Competitions, coupons, giveaways, and once-off offers are best sent via SMS. Then, further details and prompts can be sent via email. Save money by combining both methods! Send the message once by choosing the appropriate medium.

Therefore, when sending SMS’s, you can exclude the recipients you’ve already emailed; thus saving you money by using the more cost-effective email route for sends.

• Send SMS campaigns from the mobile number of your choice, thus allowing recipients to send feedback directly to you.

• Sign up with an email marketing solution to receive statistics for your bulk SMS sends; this way, you can see who received your message and at what time.

In an increasingly digital world, you need to consider the best option for reaching consumers anytime and anywhere. Consider what they have on them all the time: car keys, a wallet, and a mobile phone!

All your customers have gone mobile, so why haven’t you? Shape your brand image with a mobile-friendly experience. The potential for success with using mobile marketing platforms and email is incredible!

What Are the Evolving Opportunities for the Players in the Guidewires Market?

As the number of surgical procedures increases in the future, the demand for guidewires will also witness a surge. During catheterization, either as part of a diagnostic or surgical procedure, a guidewire is pushed through a vein or artery to the desired organ or tissue inside the body. The guidewire is then used to ascertain the path the catheter is to take through the body. After the catheter is inserted, the guidewire is pulled out. Unlike the past, people are now opting for surgeries to prevent disability and save their lives, as such procedures have become advanced and more accessible.

Access Detailed Report – Guidewires Market Revenue Estimation

Keeping in tune with the increasing number of surgical procedures, the guidewires market growth during the forecast period of 2018–2023 will be driven by an increase in the demand for minimally invasive surgeries (MISs), growing prevalence of chronic and lifestyle-related disorders, and favorable reimbursement scenario.

Governments worldwide are working toward decreasing the mortality rate in their nations. To achieve this goal, developing countries are spending more on healthcare, while developed nations are taking multiple initiatives to reduce the burden of hospital-acquired infections (HAIs). The increasing expenditure on healthcare in emerging economies can be witnessed in the rising number of percutaneous coronary interventions (PCI) in India. As per an article published on the National Center for Biotechnology Information (NCBI), in 2017, “A total of 3,87,416 percutaneous coronary intervention (PCI) procedures were performed in 705 centers.” in India.

Considering with these facts, P&S Intelligence states that the Asia-Pacific (APAC) guidewires market will register the fastest growth in the forecast period. This advance will be driven by the rising prevalence of lifestyle-associated diseases, improving healthcare infrastructure, growing geriatric population, surging medical tourism activities, and rising cases of chronic diseases. As per the International Diabetes Federation Atlas, the number of diabetic people in India and China stood at 72.9 million and 114.4 million, respectively, in 2017, and it is predicted to reach 134.3 million in India and 119.8 million in China by 2045.

The Fundamental Rules Of Marketing

These are fundamental rules of marketing.

Many new marketers want to skip the fundamentals and get right to learning how to get ranked on Google. Don’t you think it’s important to learn marketing before you learn search engine marketing?

I often get questions like… How do I get my site ranked by the search engines? How can I run an effective email marketing campaign? How do I generate leads with social media?

These are all great questions but isn’t it important to learn the basics first? Since when did marketing become about tricking the search engines?

People buy from people they know like and trust. Here are a few simple ways you can get people to know like and trust you.

POSITION YOURSELF AS AN AUTHORITY – This can be done simply by claiming it. For example you can claim authority as long as you promote with confidence and conviction. “We are seeking a few sharp sales professionals to help run the marketing and global distribution aspect of our business. Are you open to taking a serious look at our company and submitting an application to work with us?”

Another way to have others view you as an authority is what’s known as “social proof.” Ask a leader in your circle of influence to make a testimonial video for you. Or make one for them first. Many times they will be happy to return the favor.)

BRAND YOURSELF OVER YOUR COMPANY – Many newbies marketers in the direct sales arena in the industry believe their business to be the end all be all and their ultimate ticket to wealth. The fact is that direct marketing companies fold all the time for many different reasons. That is why it is vital to brand yourself and build your own list.

PICK UP THE PHONE – There is nothing better than an offline connection to get people to know like and trust you. With all our automated systems we have access to It is easy to hide behind a computer screen. If you get in the habit of simply calling to introduce yourself to your prospective customers you will realize much greater results.