Will Your Affiliate Promotions Be Directly or Indirectly Linked?

Affiliate Marketing is a great way to start your Internet Marketing career, especially if you don’t have your own product. As an affiliate, all you have concern yourself with, is directing prospective customers to your Merchants site, and let the sales page do the rest. That is an over simplistic interpretation, but basically that is it. All you have to do is promote your product.

But how do you promote your product?

You have a choice of two, direct linking or indirect linking?

Direct Linking

This approach has the advantage of being the simpler method to adopt. The fact that you will not require your own website is a big plus. This means that you can concentrate exclusively on the task of getting your prospects to click on your merchants affiliate link, and take them to the website you’re promoting. You could also purchase your own domain and get it redirected to your affiliate link, which gives a more professional look to your link.

Indirect Linking

This is slightly more complex, and again you have a choice, Review Page Linking or Squeeze Page Linking.

Review page linkingis the simpler option. You’ll need a simple website. What you do is write a review relating to the product you are promoting. Do not go overboard, just write about the benefits of the product, and if you have actually purchased and used the product yourself, you can point out its merits and recount how beneficial it has been to you. Just think ~ if you’re impressed by the product and can convey that to the prospective buyer your sales will rocket. At the end of your review, give the reader your affiliate link to refer him to the product sales page.

Now with Squeeze page linking again you’ll need your own website, but the basics remain the same as review page linking. Instead of just providing your link, you have to set up an opt-in page on your website, you encourage people to provide you with their details by enticing them with a free report, or a gift that will be of value to them. When the details are captured, they are again redirected to the merchant’s sale page via your link

I would suggest that the decision as to which approach to take, will depend on your level of experience. Why not start with the easier options, then progress to other methods as you gain in confidence and know how. Take your time to consider all the options, there’s no need to rush.

To summarize, Direct Linking is easy to use, it’s quick, and it’s very cheap. It something you can use with safe lists, mailing lists, and even solo ads. You might even find online article sites that allow you to promote you link directly.

As for Indirect Linking, the use of the Review page linking is very effective strategy, as stated you will need a website, but there are free sites out there that will allow you to create a simple but effective review page in no time at all. Write your review, provide your link, get paid it’s that simple. Having said that, you are seriously missing out, especially if you intend to make money online over the long-term. What you are doing is sending your referral to the merchants’ site, the person might buy, that’s good you’ll get your commission, but you’ve lost that person forever, he/she has bought once and could well purchase again in the future, but not, unless you’re extremely lucky, via your link.

So finally, this is where the Squeeze page comes up trumps, as stated above, not capturing the persons’ details eliminates the possibility of future sales, but with the Squeeze page you have names, e-mail addresses that you can keep and continue to add to your customer or subscriber database. You’ve no doubt heard it said that “The Money’s In the List” and the good old Squeeze Page will build that list for you, so that you can promote to it over and over.

So why not adapt that Review page by placing a Squeeze page before your Review. Write a good review, and you’ll maximize your results and build your list, in the fullness of time ~ you’ll be glad you did

Is a Direct Marketing Opportunity For You?

What Does It Look LikeMore than ever before the direct marketing opportunity looks like one of the best choices for aspiring or seasoned entrepreneurs. New products and services keep popping up all over the world. The international market is available to buyers and sellers. Marketers are in demand and direct marketers are leading the charge.The companies that are doing the best are taking care of the self employed business owners who are moving their goods. Marketing and advertising has always been a necessary business expense. By using the direct marketing method more of that expense is landing in the hands of entrepreneurs.When direct marketing or network marketing is used, companies that produce or warehouse goods are done. They have no need for developing expensive advertising campaigns or building stores. Independent home business owners directly market and sell to the consumer.Trekking Through CyberspaceMy many mentors, friends, colleagues and business associates utilize the internet to run very successful businesses. They teach and train online, hold meetings online, buy, sell, track and communicate from desktops, laptops or cell phones while making money online.The world-wide-web not only opened international markets, but put the international market into the back pocket of any entrepreneur with a desire to generate true wealth. Day by day the tools keep getting better and the marketers more clever.An aspiring entrepreneur can have a new online business up and running in a matter of hours depending upon the company or product. Part time home business enthusiasts can build web sites or web stores to sell almost anything. Creative individuals with their own intellectual products can do the entire business from start to finish with nothing more than a computer and an internet connection.And They’ll Just Keep ComingNeighbors and friends will surely notice significant lifestyle changes taking place around them. The direct marketing opportunity isn’t going to be overlooked because whenever people see others getting something they’d like, they ask questions.’How did you do that?”Was it hard?”Where do I sign up?’And of course the obvious question, ‘Is that your new car?’The truth is that new cars aren’t even on the radar for direct marketers who seek financial freedom. They desire more than a lifestyle for themselves; they want this for their children. Financial independence is more accessible to the entrepreneur than any other class of people.As we prosper in life, family and friends notice. We become more self confident, more assured. We have more to offer and more often.Discovering The PotentialLearning about the direct marketing opportunity expands the capabilities of home business owners. The techniques and skills acquired have practical applications in many other endeavors including non-profit interests. The potential to make large sums of money teaches us how to raise funds for charities.When everyone benefits from a transaction, the direct approach seems natural. Societies thrive when everyone gets what they’ve worked for. Having a satisfactory outcome in personal and professional engagements is a rewarding experience; an outstanding outcome is awesome.

Choosing Between Direct and Online Marketing Channels in the Travel Industry

Travel agencies follow certain processes to identify tourists of their choice and to communicate with them to ascertain and influence their needs, requirements and motivations at local, national and international level. The main purpose is to develop and adapt their offerings in accordance with the optimal satisfaction of their clients and maximize the objectives of tourism.Tourism marketing is a branch of marketing specialising in the tourism industry. There are various ways of deploying a successful marketing campaign. In this article we discuss proposals which are relevant to all the forms it takes when applied to the tourism industry. These can be offerings that are designed, produced and promoted in the tourism market to serve specific needs for various clients according to their wishes. Tourism marketing is shaped and determined by the nature of demand and operating characteristics of the industries they supply. The forms of promotion and distribution used for tourist services also have their own characteristics that distinguish their use compared to other industries.Online marketing
Online marketing or e-marketing is the promotion of products or services through the Internet which has created many unique benefits due to the considerably low costs in distributing information. The interactive nature of online marketing connects the creative and technical aspects of the Internet with the main functions of design, development, advertising and sales. Online marketing includes search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing and viral marketing.E-marketing like traditional marketing requires a solid plan with strategies based on research, market knowledge and common sense. Effective campaigns consist of a comprehensive strategy that matches the client’s business model and meets the company’s sales targets focusing on target markets through proper choice of advertising channels and planning.Comparison of online and direct marketing
There are some fundamental differences between online and direct marketing on an implementation level. For example, when it comes to market research traditional marketing uses primary data for consumers and competitors that are available in the market and secondary data from research companies. In online marketing, companies can collect data directly via online questionnaires and surveys as well as consumers profiles.With regards to the market segmentation, direct marketing distinguishes target groups based on psychometric and demographic characteristics and treats customers with similar profiles accordingly. Usually such methods depend on data that are not always up to date and it takes a considerable amount of time for new data and profiles to be created. In online marketing the statistical approach is more dynamic and is based on current user behaviour.Furthermore, in direct marketing product development is closely related to in-house resources and available technology while business activity is mainly focused on a small number of different business areas. In most cases, product testing is limited before it is released in the market. Online marketing offers a greater versatility via constant interaction between the company and the clients. Feedback from this interaction is used for the development of new products as well as for modifying existing offerings and services.Finally, the pricing in traditional marketing lacks transparency and price differentiation while informing customers about new offers and discounts is a process that increases the operating cost of a business. Using email marketing, distributing this information can be less expensive, faster and more efficient. At the same time there is a better level of price transparency between different markets and businesses are able to lower their prices further due to savings realised by such methods.